Balanced Channel Strategy and Better Understanding of Consumer Behavior Are Key for Success in the Global Consumer PC Market

Table of Contents
IDC Opinion
In This Insight
Situation Overview
Form Factor Ownership
Regional Perspective on Form Factor Ownership
Channel Perspective
Regional Perspective on Channels
Brand Satisfaction Analysis
Future Outlook
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Methodology
Table: Respondent Sample Sizes and Share by Region
Table: Regional Perspective for Desktops by Channel (% of Respondents)
Table: Regional Perspective for Portables by Channel (% of Respondents)
Figure: PC Ownership by Form Factor
Figure: Form Factor Adoption by Region
Figure: Consumer Desktop Share by Channel
Figure: Consumer Portables Share by Channel
Figure: Likelihood of Desktop Users Recommending Their Brand to Others
Figure: Likelihood of Portables Users Recommending Their Brand to Others