This IDC study presents a forecast of 12 vertical markets in the Australia ICT market for the period 2010–2015. Market sizes and trends are provided for 2011 and a five-year growth forecast is shown for 2011–2015.
Vertical segmentation, particularly deep understanding of customer requirements and dynamics of their industries, is an increasingly important part of vendors building their go-to-market strategies within the Australia ICT market, says Emilie Ditton, research manager, IDC Australia. The importance of vertical industry knowledge will become more acute as the dynamics within sectors within Australia's economy become more divergent.
Australian Vertical Markets 2011–2015 Forecast and Analysis and 2H11 Update
April 10, 2012
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