The Australia and New Zealand Social Business Maturity Model by Vertical Industry

This IDC study shows that social business transformation across industry verticals in Australia is at varying levels of adoption maturity. The consumer social networking experience that has quickly evolved in recent years has provided the IT industry an opportunity to incorporate consumer social Web principles into business culture and process through the technology they adopt. With hot button topics still driving the workspace and social business agenda, organisations must develop a holistic road map focusing on people, culture, and business outcomes, in order to reach the required level of maturity to enable a truly social business.

"The impact of social business processes and tools across an organisation is broad and will touch every enterprise function in some way. With social business and collaborative technologies being a critical enabler to the workspace, the supporting social business environment plays a strong role in the 'space' or 'place' of work. Validation of social business initiatives needs to be under the umbrella of the workspace road map, as well as align with the overarching business strategy to gain maximum impact," says Vanessa Thompson, software analyst, IDC Australia.