Australia SMB Competitive Landscape, 2006: David or Goliath? Who Will Win the SMB Race?

This IDC study highlights some of the key and emerging organisations in the Australia IT industry that are serving the small and medium-sized business (SMB) market. Six large global players have been selected ? Microsoft, IBM, Cisco, HP, Telstra/KAZ, and Optus/Alphawest. Two smaller Australia players were also chosen to represent the local IT industry ? Brennan IT and TechOnline.

The SMB space remains largely untouched by large players but now that the Australia enterprise market is close to saturation, all the major players are looking at the SMB market as their next target. "The SMB market will be very active in the next few years and clients will be able to choose from a plethora of new services designed and priced specifically for SMBs," says Jean Marc Annonier, research manager, SMB Research, IDC Australia.