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Australia Retail and Wholesale ICT Market 2011–2015 Forecast and Analysis

40 Pages IDC November 13, 2012 SKU: IDC4940488

This IDC study focuses on the retail and wholesale sector in Australia, providing a map of where short- and longer-term opportunities can be found, and highlighting purchasing patterns for products and services by market. This study is part of a series of reports focusing on specific vertical markets. Provided are actual IDC market sizing and IT market share for 2011, along with forecasts for 2012–2015, including compound annual growth rates. This study aims to provide insights into the future areas of opportunity in the retail and wholesale sector, highlighting areas of growth and decline and analysing the factors influencing the decision-making processes of ICT spenders.

"In addition to the increase in competition from ecommerce, the traditional retail and wholesale industry in Australia is experiencing a financial downturn, due to the strong Australian dollar, the confidence in using online payments, and the ease of setting up an online store," says David So, head of Vertical Markets, IDC Australia

"To alleviate the competition from ecommerce players, retailers are implementing an omni-channel retailing strategy by seamlessly merging the multi-channels (e.g., mobile, social media, TV, and so forth), to enable customers with a more personalised shopping experience in the store through social, local, and mobile applications. Apart from ICT upgrades and renewals that mainly constitute maintenance spending, ICT vendors can help retailers move to the next level with omni-channel retailing, which will generate expansionary ICT spending from traditional retailers for the long term."


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Australia Retail and Wholesale ICT Market 2011–2015 Forecast and Analysis

IDC
November 13, 2012

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