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| Countries covered: Australia This IDC study provides insights into the key trends that IDC expects would shape the IT hardware market landscape in 2010. Analysts from IDC's PC, server, and hardcopy peripheral research join hands to condense their opinion and predict the market opportunities and challenges that lie ahead. "Over a year into the global financial crisis, businesses that have fared relatively better are those that have engaged innovatively with their customers -- either deepening the contact with current customers or reaching out to new ones. It can be easy to step back and go easy on business development when customers do not seem to be ready to invest on hardware. However, an often overlooked aspect of strong and regular customer touch is its ability to help create new products and solutions. Customers may not be ready to purchase the very same products that hardware vendors offer, but the process of customer engagement itself, in many cases, leads to ideas for new products that better suit customer requirements," says Rishi Ghai, program manager, Hardware Research and Consulting, IDC Australia. |
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