Australia Communications and Media ICT Market 2012–2016 Forecast and Analysis

IDC
February 21, 2013
34 Pages - SKU: IDC4981145
Countries covered: Australia

This IDC study focuses on the communications and media sector in Australia, providing a map of where short- and longer-term opportunities can be found and highlighting the purchasing patterns for products and services by market. This study is part of a series of reports focusing on specific vertical markets. Actual ICT market sizing and IT market shares are provided for 2011, along with the forecasts in 2012–2016, including compound annual growth rates (CAGRs). This study aims to provide insights into the future areas of opportunity in the communications and media sector, highlighting areas of growth and analysing the factors influencing the decision-making processes of ICT spenders.

"Apart from the NBN and 4G rollouts that are driving expansionary spending on cloud and mobility, we believe investments in social applications and Big Data analytics are essential for media companies to support top-line growth. By capitalising on the viewers' social and interest graphs, media firms can generate advertising revenue more efficiently and effectively," says David So, head of Vertical Markets, IDC Australia. "Also, the consumption habits are changing in accordance with the production and distribution of content; for instance, the engagement of the social TV by people interacting with their devices (e.g., tablets, smartphones) whilst watching television is growing rapidly, due to social media and apps. As such, these industry changes present vast amounts of business opportunities for ICT vendors going forward."




More General Telecommunications reports by IDC

Thailand Communications Usage and Preferences by Vertical Industry 2013 by IDC
Thailand Communications Usage and Preferences by Vertical Industry 2013This IDC study uses results from IDC Asia/Pacific (Excluding Japan) Communications & WAN Usage Survey 2013 in ...
Japan Unified Communications and Collaborative Application System Vendor Analysis 2014 by IDC
Japan Unified Communications and Collaborative Application System Vendor Analysis 2014This IDC study, provides survey results on each solution market structure in the Japan unified communications ...
Wit, Wisdom, and Strategy of Rogers' CEO Guy Laurence by IDC
Wit, Wisdom, and Strategy of Rogers' CEO Guy LaurenceThis IDC update examines the new strategy and changes at Rogers Communications Inc. (RCI) announced by CEO ...
U.S. Telecommunications Services 2014–2018 Forecast by IDC
U.S. Telecommunications Services 2014–2018 ForecastThis IDC study analyzes the U.S. telecommunications services market. In addition to discussing key trends, the study compares wireline and wireless ...
See all reports like this >>

More Australia General Telecommunications reports

Telecoms Market Analysis - Top Trends Moving into 2015 - Australia by Paul Budde Communication Pty Ltd
Australia Telecoms Market Analysis - Top Trends Moving into 2015Exploring new business and investment opportunitiesOverall telecoms marketThe Australian telecoms market currently operates in a two-tiered ...
The Telecoms market in 2014 - Australia by Paul Budde Communication Pty Ltd
Australia - The Telecoms market in 2014The telecommunications business is a double-edged sword. On the one hand it is an enormous growth industry because of ...
Australia - Data Centres by Paul Budde Communication Pty Ltd
Australia - Data CentresBuddeComm has been supportive of the data centre market since the 1990s. However, it took nearly 20 years for the industry to ...
Australia - M2M and The Internet of Things by Paul Budde Communication Pty Ltd
Australia - M2M and The Internet of ThingsWith the NBN and LTE now well and truly underway it is important to look at what will ...
See all reports like this >>

More Australia reports

D&B Country RiskLine Report: Australia by Dun & Bradstreet Inc.
This D&B Country RiskLine Report will help you analyze the risks, opportunities and likely payment delays when doing business in this country. It includes ...
See all reports like this >>

 

SELECT A LICENSE

    Online Download  USD 4,500  
 
US: 800.298.5699
Int'l: +1.240.747.3093
 

Share this report


    Other tasks

     
     
    Join Alert Me now!
    Receive bi-weekly email alerts on new market research

    Sign up today!