Asia/Pacific (Excluding Japan) Online Gaming 2014-2018 Forecast and Analysis
This IDC study sizes the online gaming subscription market in Asia/Pacific (excluding Japan), or APEJ. It includes 2012 and 2013 historical data and 2014–2018 forecasts by number of subscribers and subscription revenue. Historical and forecast revenue data are shown for the markets of India, Indonesia, Korea, Malaysia, the Philippines, China, Singapore, Taiwan, Thailand, and Vietnam.
The APEJ online gaming market continues to witness a healthy growth despite lower growth in Southeast Asia markets in 2013 as service providers (SPs) prepared to include mobile games in their business strategies and game portfolios. Online game revenue in APEJ was US$11.34 billion in 2012, with an increase of 14.27% to US$12.96 billion in 2013. Increased popularity of mobile games and emergence and success of a new genre, the multiplayer online battle arena (MOBA) games, continue to drive the online game market.
"In 2013, mobile online games are struggling to take off among traditional online PC service providers (SPs) in Southeast Asia. Traditional online PC SPs only recently started to channel resources and find ways to incorporate mobile into their game portfolios. This resulted in lowering the growth of overall online games as fewer game updates and new online games were launched in 2013. Another challenge was that most Southeast Asian gamers prefer mobile games from global providers rather than Asia-based/local SPs," says Audrey Heng, senior market analyst, Emerging Technology Advisory Services, IDC Asia/Pacific.
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