Table of Contents
IDC Opinion
In This Study
Methodology
Primary Search
Secondary Search
Situation Overview
Introduction
Policy Regulations
Trends
Regulations
Administrative Agencies
Market Overview
Introduction
Figure: China Web 2.0 Market Growth, 2006-2011
Market Segmentation
Table: Five Main Market Types
China Web 2.0 Market Dynamics
Internet Video
Consumer Networks
Social Networks: Business Customer Community
Social Networks: Partner Networks
Digital Magazines
Blogs
Business Model Analysis
Model 1: General Online Advertising
Status Quo
Development Direction
Case Study: Oak Pacific Interactive (Mop)
Company Introduction
Ownership Structure
Table: MOP Ownership Structure, 2007 (%)
Business Scope and Revenue Model
Table: MOP Revenue, FY05-FY07 (US$)
Technology Priorities and IT Opportunities
Table: MOP ICT Spending. 2006-2007 (US$)
IDC Opinion
Case Study: Xunlei
Company Overview
Ownership Structure
Table: Xunlei Ownership Structure, 2007 (%)
Business Scope and Revenue Model
Table: Xunlei Revenue, FY05-FY07 (US$)
Technology Priorities and IT Opportunities
Table: Xunlei ICT Spending, 2006-2007 (US$)
IDC Opinion
Model 2: Rich Media Advertising
Current Situation
Future Direction
Case Study: Youku
Company Overview
Ownership Structure
Table: Youku Ownership Structure, 2007 (%)
Business Scope and Revenue Model
Table: Youku Revenue, FY05-FY07 (US$)
Technology Priorities and IT Opportunities
Table: Youku ICT Spending, 2006-2007 (US$)
IDC Opinion
Case Study: Zcom
Company Overview
Ownership Structure
Table: Zcom Ownership Structure, 2007 (%)
Business Scope and Revenue Model
Table: Zcom Revenue, FY05-FY07 (US$)
Technology Priorities and IT Opportunities
Table: Zcom ICT Spending, 2006-2007 (US$)
IDC Opinion
Model 3: Enterprise Search
Current Situation
Future Direction
Case Study: KooXoo
Company Overview
Ownership Structure
Table: KooXoo Ownership Structure, 2007 (%)
Business Scope and Revenue Model
Market and Financial Performance
Table: KooXoo Revenue, FY05-FY07 (US$)
Technology Priorities and IT Opportunities
Table: KooXoo ICT Spending, 2006-2007 (US$)
IDC Opinion
Case Study: Qihoo
Company Overview
Ownership Structure
Table: Qihoo ICT Spending, 2007 (%)
Business Scope and Revenue Model
Table: Qihoo Revenue, FY05-FY07 (US$)
Technology Priorities and IT Opportunities
Table: Qihoo ICT Spending, 2006-2007 (US$)
IDC Opinion
Model 4: User Payment/Subscription
Current Situation
Future Direction
Case Study: Hipihi
Company Overview
Ownership Structure
Table: Hipihi Ownership Structure, 2007 (%)
Business Scope and Revenue Model
Table: Hipihi Revenue, FY05-FY07 (US$)
Technology Priorities and IT Opportunities
Table: Hipihi ICT Spending, 2006-2007 (US$)
IDC Opinion
Case Study: Love21cn
Company Overview
Ownership Structure
Table: Love21cn Ownership Structure, 2007 (%)
Business Scope and Revenue Model
Table: Love21cn Revenue, FY05-FY07 (US$)
Technology Priorities and IT Opportunities
Table: Love21cn ICT Spending, 2006-2007 (US$)
IDC Opinion
Model 5: Commission
Current Situation
Future Direction
Case Study: Dianping
Company Overview
Ownership structure
Table: Dianping Ownership Structure, 2007 (%)
Business Scope and Revenue Model
Table: Dianping Revenue, FY05-FY07 (US$)
Technology Priorities and IT Opportunities
Table: Dianping ICT Spending, 2006-2007(US$)
IDC Opinion
Case Study: K68
Company Overview
Ownership Structure
Table: K68 Ownership Structure, 2007
Business Scope and Revenue Model
Table: K68 Revenue, FY05-FY07 (US$)
Technology Priorities and IT Opportunities
Table: K68 ICT Spending, 2006-2007 (US$)
Users' Survey
Figure: China Internet Users by Age, 2007
Figure: China Internet Users by Occupation, 2007
Figure: China Location of Internet Accessing During Last 12 Months, 2007
Figure: China Usage of Popular Content, 2007
Figure: China Blog Update Frequency, 2007
Figure: China Short Video Usage, 2007
Figure: China Penetration of Social Networks During Last 12 Months, 2007
Figure: China Usage of Online Shopping Web Sites, 2007
Table: Web 2.0 Service User Penetration, 2006-2007
Technology Assessment
Introduction
Ajax
RSS/Structured Data
Mashups
ICT Spending Overview
Introduction
Table: Web 2.0 Total ICT Spending, 2006-20011 (US$M)
Telecom Services
Servers
Storage
Network
Software
IT Services
Others
Future Outlook
Forecast and Assumptions
Table: Key Forecast Assumptions for China Web 2.0, 2006-2010
Technology Application Forecast
Market Forecast
Essential Guidance
Actions to Consider
Advice for ICT Vendors
Advice for Web 2.0 Service Providers
Advice for Investors
Learn More
Related Research
Definitions
Synopsis
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