Advanced CRM, Loyalty Management, and Targeted Marketing: Lessons Learned from Air MauritiusIDCJuly 28, 2008 14 Pages - SKU: IDC1869896 |
| Countries covered: Mauritius "Global Retail Insights strongly believes that given the turbulent economic situation, strengthening relationships with industry partners, customers, and other stakeholders is a must to create sustainable shareholder value," said Ivano Ortis, EMEA research director, Global Retail Insights, an IDC company. "This requires complete integration of the travel or shopping life cycle. Looking ahead, gaining improved insight into demand dynamics and consumer behavior is a distinct differentiating factor for retailers and airlines." |
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