The Use of Accounting Software by U.S. Small and Medium-Sized Businesses, 2007: Profiles of Intuit, Sage, and Microsoft CustomersIDCApril 4, 2008 24 Pages - SKU: IDC1801515 |
| Countries covered: United States This IDC study examines the accounting packages that are used by small and medium-sized businesses (SMBs) and profiles small businesses that use Intuit Quicken, Intuit QuickBooks, Sage products, and Microsoft products, as well as firms that use industry-specific software. Details regarding size of firm, sales growth, expected IT spending growth, the use of other business software and attitudes and expectations regarding software as a service (SaaS) are compared across different accounting software customers. "The market for accounting software in SMBs is far from saturated. More than 2 million PC-owning small businesses do not even use accounting software, and many firms are using accounting software that is inappropriate for the size of their businesses," says Merle Sandler, research manager in the SMB program at IDC. "Accounting software delivered as a service is slowly starting to gain traction among SMBs as firms grow more comfortable with using the Internet as an integral part of basic business operations." |
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