Ultra-broadband via Satellite in Europe and North Africa
IDATE
June 1, 2011 SKU: IDT6444894
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Countries covered: Africa, Europe
This report explores the
latest developments in
national broadband plans -
USA, Asia, Europe - and
analyses the positioning of
satellite solutions compared
to alternative technologies.
It also provides an
assessment of the
opportunities attached to
fixed access deployments
for residential users -
Europe & North Africa - and
delivers strategic and
figure-backed responses to
the question of satellite’s
role in the emerging race to
deploy UFB.
Key questions
- What are the plans that have been adopted around the globe to
boost UFB coverage?
- Do these plans consider satellite a possible solution?
- What are the latest developments from satellite manufacturers?
- Will they enable satellite to stay in the game?
- Satellite vs. LTE: who’s going to win?
- How are ISPs marketing their bundles? Can satellite providers
do the same?
- Are the European and North African markets big enough to
justify satellite operators’ investments?
Please note:The online download price is for 1-5 users.
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- 1. Executive Summary
- 1.1. Growing number of national UFB plans
- 1.2. Satellite needs to gain a foothold in the UFB market soon
- 1.3. Bundling strategies need to be stepped up
- 1.4. Satellite broadband market expected to grow by 34% annually between now and 2015
- 2. Methodology
- 3. Ultra-fast broadband now a key concern around the globe
- 3.1. In the United States
- 3.1.1. America’s "National Broadband Plan" and its targets
- 3.2. In Asia
- 3.2.1. Australia’s "National Broadband Network" and its targets
- 3.2.2. New Zealand’s Ultra-Fast Broadband plan and its targets
- 3.3. In Europe
- 3.3.1. Europe’s Digital Agenda 2020 and its objectives
- 3.3.2. Finland’s Making broadband available to everyone plan
- 3.3.3. Sweden’s "Broadband Strategy" plan
- 3.3.4. The German federal government’s broadband strategy
- 3.3.5. France’s Ultra-fast broadband Plan
- 3.4. Summary
- 4. Current status of broadband and ultra-fast broadband via satellite
- 4.1. Increasing bandwidth for two-way satellite access
- 4.1.1. How it works
- 4.1.2. Technical specificities tied to use of the Ka band
- 4.1.3. Economic advantages of using the Ka band
- 4.1.4. Increasingly competitive commercial offers
- 4.1.5. Terminal subsidies key to success
- 4.2. Innovation coming from the United States but also from Europe
- 4.2.1. In North America
- 4.2.2. In Europe
- 4.3. Industry preparing for ultra-fast broadband via satellite
- 4.3.1. Terabit Satellite
- 4.3.2. MegaSat
- 5. Competition from terrestrial ultra-fast broadband technologies
- 5.1. Wireline technologies still dominate
- 5.1.1. Massive dominance of wireline systems, mainly xDSL
- 5.1.2. Market development
- 5.1.3. Efforts to increase bandwidth on existing terrestrial networks making good progress
- 5.1.4. Growing need for ubiquity boosting use of broadband wireless
- 5.1.5. Market development
- 5.2. Outlook for new generation ultra high-speed technologies
- 5.2.1. Fibre to the home
- 5.2.2. Regulatory decisions being made country by country
- 5.2.3. Gradual introduction of pan-European regulation
- 5.2.4. Market development
- 5.2.5. The future of mobile solutions and 4G
- 6. Telcos and satellite companies taking different approaches to marketing their broadband solutions
- 6.1. Marketing wireline services
- 6.1.1. Increasingly clear bundled solutions
- 6.1.2. Shift in the way Internet access and telephony are monetized in bundles?
- 6.1.3. Underlying trend towards the quadruple play
- 6.2. Marketing mobile services
- 6.3. Marketing satellite services
- 7. Switch to UFB will usher in new services
- 7.1. From current uses…
- 7.2. … to future needs
- 8. What’s the best long-term positioning for satellite?
- 8.1. Technological competitiveness
- 8.2. Public authorities play a decisive role in the choice of solution
- 8.2.1. Increasing bandwidth, satellite, LTE: who’s going to win?
- 8.2.2. FTTH coverage limits could revive interest in satellite solutions
- 8.3. Commercial competitiveness
- 8.3.1. Are satellite solutions marketed in a competitive way?
- 8.3.2. Exploiting the complementary nature of satellite TV and broadband offers
- 8.3.3. What developments around the satellite box?
- 8.4. Positioning options
- 8.4.1. Solution for reducing the digital divide: positioning that began back in 2008
- 8.4.2. Partnership with a satellite pay-TV provider: relevant but costly to achieve
- 8.4.3. Internet “pure player”, targeting DSL customers stuck with a slow service?
- 9. Market segmentation criteria
- 9.1. Socio-economic criteria
- 9.1.1. PC penetration rate
- 9.1.2. GDP per capita
- 9.1.3. Rural/urban population density
- 9.2. Criteria affecting terrestrial broadband and ultra-broadband rollouts
- 9.2.1. DSL network coverage
- 9.2.2. FTTx network coverage
- 9.2.3. 3G network coverage
- 9.2.4. Broadband penetration
- 9.2.5. Internet connection speeds
- 9.2.6. Internet access prices
- 9.3. Criteria affecting the development of the satellite TV market
- 9.3.1. Satellite dish equipment levels
- 9.3.2. Satellite pay-TV penetration levels
- 9.4. Main challenges and uncertainties
- 9.4.1. Tied to the development of wireline and wireless networks
- 9.4.2. Tied to satellite’s commercial positioning, especially with respect to bundles
- 9.4.3. Tied to public authority involvement
- 9.5. Forecasts for satellite subscribers and market revenue, 2011-2015
- 9.6. Glossary
- Boxes
- Box 1 : Virgin Media’ online tools for helping customers design their bundles
- Box 2 : Change in ISP Free’s marketing strategy
- Box 3 : Features of the Orange quadruple play
- Tables
- Table 1: Positioning with respect to the main services marketed by satellite ISPs in France
- Table 2: A selection of national superfast broadband schemes from around the world
- Table 3: Comparison of a selection of offers available in France: 2004 vs. 2011
- Table 4: Residential Internet access services marketed by WildBlue
- Table 5: Residential and professional Internet access services marketed by Hughes, in February 2011
- Table 6: Hylas One satellite performance
- Table 7: Avanti services distributed by Ireland’s Micromagic
- Table 8: Future access speeds to be marketed by Sat2Way on Ka-Sat
- Table 9: Range of speeds offered by Nordnet
- Table 10: Properties of 3G technologies
- Table 11: Main properties of EPON and GPON configurations
- Table 12: The different FTTH/B network configurations, based on Ethernet technology
- Table 13: Features of FTTH technologies
- Table 14: TeliaSonera services and prices in Denmark and Finland
- Table 15: Properties of 4G technologies
- Table 16: Timeline for freeing up the 2500-2690 MHz band in France
- Table 17: Speeds achieved with LTE by a selection of European carriers (actual launches and trials)
- Table 18: Features of the Freebox Revolution offer
- Table 19: Feature of the Freebox offer
- Table 20: The different vendors’ change in positioning over time
- Table 21: TeliaSonera LTE offer in Scandinavia
- Table 22: TeliaSonera offer in Estonia
- Table 23: Vodafone Germany’s LTE offer
- Table 24: Eutelsat and SES ASTRA distribution agreements for selling Internet access via satellite
- Table 25: Positioning with respect to the main services marketed by satellite ISPs in France
- Table 26: The main French satellite ISPs’ positioning with respect to the supply of equipment
- Table 27: Satellite ISPs’ positioning with respect to pricing in France (per month)
- Table 28 : Digital home drivers
- Table 29: Estimated number of households not connected to a fixed broadband network at the end of 2009
- Table 30: The TNTSat offer
- Table 31: Main features of the Freebox Revolution offer
- Table 32: Main features of pay-TV providers’ set-top boxes
- Table 33: List of the main satellite pay-TV services in Europe in 2010
- Figures
- Figure 1: Changing consumption habits that demand increased bandwidth
- Figure 2: Estimated value of the two-way broadband satellite market, 2010-2015
- Figure 3: Current status of broadband networks in the United States
- Figure 4 How two-way Internet access via satellite works
- Figure 5: Hughes’s global footprint
- Figure 6: Example of beam coverage with frequency reuse
- Figure 7: Estimated cost of bandwidth for Ka-band systems (launched satellite)
- Figure 8: Change in the price of a broadband satellite reception terminal
- Figure 9: Satellite dish subsidies awarded in France - location
- Figure 10: Satellite dish subsidies awarded in France - amounts
- Figure 11: Growth of the WildBlue subscriber base
- Figure 12: Breakdown of WildBlue subscribers by population density
- Figure 13: Impact of WildBlue on Ka-band terminal shipments in the United States
- Figure 14 : Growth of HughesNet subscribers
- Figure 15 : Growth of ARPU for the HughesNet service
- Figure 16: Growth of the target market for satellite (Hughes + ViaSat) in the United States
- Figure 17: Hughes satellite network, owned and leased
- Figure 18: The new service architecture with the SpaceWay 3 satellite
- Figure 19: The Spaceway transmission system
- Figure 20: Viasat-1 coverage
- Figure 21: ViaSat-1 development roadmap
- Figure 22: Estimate of the ViaSat-1’s capacity, in Gbps, compared to other Ka, Ku and C-band satellites in North America
- Figure 23: Improvements brought by Viasat-1
- Figure 24: Gains provided to Barret Xplore by new generation satellites
- Figure 25: Growth of the installed base of Ka-band terminals in Canada
- Figure 26: Avanti fleet coverage
- Figure 27: Footprint of the service provided by Avanti
- Figure 28: Tooway Ka and Ku-band coverage and access rates
- Figure 29: Tooway offers distributed by Sat2Way in France, as of January 2011
- Figure 30: Planned coverage area for Eutelsat’s Ka-Sat
- Figure 31: Ka-Sat network architecture
- Figure 32: The Sat3Play system architecture
- Figure 33: Triple play via Astra2Connect
- Figure 34: SES Global’s market view
- Figure 35: Combined high-speed access/TV reception via satellite
- Figure 36: "Astra2connect to the street cabinet" Infrastructure
- Figure 37: Terabit satellite being developed by ESA
- Figure 38: Satellites’ evolution towards ultra-fast broadband and MegaSat
- Figure 39: Satellite performances working to match terrestrial
- Figure 40: DSL variants, according to downstream bitrate
- Figure 41: Theoretical performance of ADSL2+, VDSL and VDSL2
- Figure 42: European broadband market structure by access technology, Q4 2010
- Figure 43: North African broadband market structure by access technology, Q4 2010
- Figure 44: Subscriber distance from the ADSL connection point
- Figure 45: The “NRA-ZO” solution
- Figure 46: Difference in the price per Gb of traffic in the UK, by type of device
- Figure 47: Mobile Internet use in Europe (EU-5), the United States and Japan, Sept-Dec. 2010
- Figure 48: Mobile broadband use in the UK, in 2010
- Figure 49: Mobile broadband use in the UK, in 2010
- Figure 50: 21% of the people theoretically covered by 3G are actually not
- Figure 51: The different possible FTTH/B network configurations
- Figure 52: The different components of an FTTH/B architecture
- Figure 53: Diagram of a ring configuration
- Figure 54: European countries with more than FTTH/B 200,000 subscribers (December 2010)
- Figure 55: European countries with over 1 million households passed for FTTH/B (December 2010)
- Figure 56: FTTx network coverage in 2010
- Figure 57: FTTx rollouts spurred by alternative carriers and cable companies
- Figure 58: 3GLTE deployment around the world (starting in 2010-2011)
- Figure 59: Will LTE help boost carriers’ revenue?
- Figure 60: Spectrum assigned to LTE
- Figure 61: 2.6 GHz band frequency auctions
- Figure 62: The future of mobile vs. fixed technologies
- Figure 63: Maturity of the different uses made of the Web
- Figure 64: Bandwidth required by type application
- Figure 65 : Estimated bandwidth requirements by type of household
- Figure 66: Cisco’s "Umi" residential video calling solution
- Figure 67: Diagram of new applications enabled by UFB
- Figure 68: The digital home of tomorrow will incorporate high-end automation and health monitoring solutions
- Figure 69: Growth of total DSL coverage in Europe & North Africa, 2008-2010
- Figure 70: Cost of an FTTH connection, according to Alcatel-Lucent
- Figure 71: Cost of an FTTH connection, according to British regulator, Ofcom
- Figure 72 : The main optional paid services marketed with access
- Figure 73: Equipment needed to receive the TNTSat service
- Figure 74: The V-Box from satellite operator Vivéole
- Figure 75: PC penetration in 2009
- Figure 76: GDP per capita in 2010
- Figure 77: Population density in Europe
- Figure 78: Population density in North Africa
- Figure 79: Total DSL network coverage at the end of 2009
- Figure 80: DSL coverage of urban and suburban areas at the end of 2009
- Figure 81: Growth of coverage levels in urban and suburban areas in Europe, 2007-2009
- Figure 82: DSL coverage of rural areas at the end of 2009
- Figure 83: Growth of DSL coverage in rural areas in Europe, 2007-2009
- Figure 84: Growth of FTTH/B subscribers in Europe, 2007-2010
- Figure 85: FTTx network coverage at the end of 2009
- Figure 86: Growth of 3G+ network coverage in rural areas in Europe & North Africa, 2008-2009
- Figure 87: Total 3G+ network coverage at the end of 2009
- Figure 88: 3G+ coverage in rural areas at the end of 2009
- Figure 89: Broadband penetration at the end of 2010
- Figure 90: End-user DSL bitrates in Europe and North Africa at the end of 2009
- Figure 91: Cable data rates in rural areas in Europe and North Africa at the end of 2009
- Figure 92: Average price of a broadband offer (DSL & cable) at the end of June 2010 - 4 Mbps downstream
- Figure 93: Average price of a broadband offer (DSL & cable) at the end of June 2010 - 10 Mbps downlink
- Figure 94: Price of a triple play bundle by access technology
- Figure 95: Average monthly price of a 35 Mbps connection at the end of 2009
- Figure 96: Percentage of households equipped with a satellite reception antenna at the end of 2010
- Figure 97: DTH subscribers at the end of 2010
- Figure 98: Forecast growth of residential subscribers to a two-way satellite broadband solution, 2011-2015
- Figure 99: Estimated value of the two-way broadband satellite market, 2011-2015
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