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Satellite TV in Western Europe & North America - Will the future of satellite be guided by 3D?

IDATE
June 1, 2011
SKU: IDT6444909

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This IDATE report looks at the latest developments and major trends in television markets, as much in terms of satellite’s prominence as a broadcasting mode in national TV markets, as the strategies employed by the broadcast networks and pay-TV services, especially with respect to their 3D offers, and provides an analysis of how this affects the satellite industry.

Key questions

What are the main sources of growth for satellite in the TV broadcasting market?
Do terrestrial networks pose a threat to satellite’s long-term future as a broadcasting technology?
Will TV networks choose between the different networks for broadcasting their content?
What is the real potential of 3D services?
How will compression and 3D broadcasting standards evolve on the different networks?

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1. Executive Summary: 1.1. Satellite holds its own against other broadcasting networks; 1.2. Satellite still the undisputed market leader for high-quality TV broadcasting (HD and 3D); 1.3. What positioning should satellite operators adopt faced with the potential long-term threat of content migration to the Web?; 1.4. Will the future of satellite be guided by its complementarity with other TV/video distribution networks?; 1.5. Growing demand for satellite capacity for TV broadcasting
2. Methodology: 2.1. IDATE market reports; 2.2. Definition of indicators and sources
3. Major TV market trends: 3.1. TV networks align their services with time-shifted viewing; 3.2. Popularity of high-quality video: HDTV and 3D; 3.3. Set-top boxes: new customer loyalty tools; 3.4. Web migration of content, a growing source of interactivity; 3.5. What new sources of growth for satellite?
4. A host of technologies coveting the TV broadcasting market: 4.1. Not all reception modes are progressing at the same pace; 4.2. Digital TV makes real strides; 4.3. The different networks’ place in the pay-TV market; 4.4. Network coverage is key to success; 4.5. Comparative analysis of the different networks’ broadcasting costs; 4.6. Satellite holds its own against other broadcasting networks
5. All networks are now ready for the switch to HD and arrival of 3D: 5.1. Satellite still the main purveyor of HD content and a 3D pioneer; 5.2. The digital dividend will enable the development of HD on DTT; 5.3. Cable networks' migration to ultra-fast broadband; 5.4. The future of IPTV will be over superfast networks; 5.5. Growing selection of HD content online with a picture quality still poor but improving; 5.6. Satellite the undisputed leader for high-quality broadcasting in the short term
6. 3D broadcasting on the various networks: 6.1. Status of 3D; 6.2. Developments in 3D broadcasting techniques on the various networks; 6.3. Impact on network capacity
7. Increase in satellite TV broadcasting capacity up to 2015: 7.1. Main modeling assumptions; 7.2. Forecast rise in the number of satellite transponders dedicated to TV broadcasting for the period 2010-2015
List of Tables: Table 1: Comparative shares of the various TV broadcasting modes in North America and Western Europe, at end-2010; Table 2: Performance of 3D broadcasting, by network; Table 3: Details of the main 3DTV satellite services deployed; Table 4: Main growth constraints on 3DTV; Table 5: Main features of pay-TV providers' set-top boxes; Table 6: Players in France show a penchant for connected TV; Table 7: Key characteristics of video usage; Table 8: TV household digitization by network and country, in 2010; Table 9: Operators of paid DTT services in Western Europe; Table 10: Obligations requiring major channel editors to supply the population with DTT, by category (France)64; Table 11: Comparative shares of different TV broadcast modes in North America and Western Europe, at end-2010; Table 12: Satellite HDTV compatibility in MPEG-4 AVC per 36 MHz frequency; Table 13: European countries where the analog switch-off is now complete; Table 14: European countries where the analog switch-off is to be completed by 2012; Table 15: HD compatibility on DTT networks; Table 16: HD compatibility on DTT networks; Table 17: Characteristics of cable modem standards; Table 18: Some examples of DOCSIS 3.0 deployments; Table 19: Several country-specific plans in Europe and North America; Table 20: Summary of 3D formats; Table 21 Summary of the various standardization bodies’ areas of activity; Table 22: Details of 3DTV rollouts by type of TV network; Table 23: Encoding and compression, by content type; Table 24: Comparison of Phase 1 & Phase 2 formats; Table 25: Satellite compatibility of 3DTV in MPEG-4 AVC: DVB-S versus DVB-S2; Table 26: Cable compatibility with 3DTV in MPEG-4 AVC: DVB-C versus DVB-C2; Table 27: 3D compatibility of 3DTV in MPEG-4 AVC, DTT; Table 28: Developments in encoding; Table 29: Summary, by network
List of Figures: Figure 1: HbbTV Architecture; Figure 2: Shifts in demand for satellite capacity for TV broadcasting in Western Europe, 2010-2015; Figure 3: Shifts in demand for satellite capacity for TV broadcasting in North America, 2010-2015; Figure 4: Consumption of catch-up TV services by Web users familiar with this type of service; Figure 5: Consumption of VoD services on computer; Figure 6: Number of HDTV households by platform and country, end-2009; Figure 7: Growing number of 3D satellite channels in Western Europe and North America, 2010-2015; Figure 8: Presentation of Canal+’s new satellite decoder, Le Cube; Figure 9: Interactive applications on AT&T’s U-verse fiber IPTV service; Figure 10: Eutelsat’s audience based on its orbital positions; Figure 11: Map illustrating TV reception modes in Western Europe, end-2010; Figure 12: Map illustrating TV reception modes in North America, end-2010; Figure 13: SES anticipates a fall in demand for satellite capacity over North America from 2011-2017; Figure 14: Map illustrating digitization by country, end-2010; Figure 15: Map illustrating pay-TV networks in Western Europe & North America; Figure 16: Growth of pay-TV networks in Western Europe & North America; Figure 17: Growth of cable pay-TV subscribers in Western Europe & North America, 2006-2010; Figure 18: Growth of satellite pay-TV subscribers in Western Europe & North America, 2006-2010; Figure 19: Sky triple play subscribers up 36% between 2009 & 2010; Figure 20: Growth of ADSL pay-TV subscribers in Western Europe & North America, 2006-2010; Figure 21: Growth of pay-TV subscribers on the terrestrial network in Western Europe & North America, 2006-2010; Figure 22: Map illustrating the competition faced by DTH packages; Figure 23: BSkyB’s multi-device strategy; Figure 24: Kabel Deutschland to launch its VoD solution in 2011; Figure 25: TiVo-Virgin Media partnership; Figure 26: FiOS targets a more affluent clientele; Figure 27: Comparison of zones covered by networks, by type of dwelling; Figure 28: Connection cost by type of geographical zone; Figure 29: Astra’s 19.2°E orbital position is Europe’s costliest; Figure 30: Number of HD channels transmitted at several flagship positions, end-2010; Figure 31: Gains with DVB-S2; Figure 32: Growth of Eutelsat’s orbital positions at end-2009; Figure 33: Combined reception from the 9.0°E / 13.0°E orbital slots; Figure 34: 70% of DirecTV’s capacity is concentrated at 3 flagship positions; Figure 35: Future R7, R8 & PMT multiplexes in France; Figure 36: Schedule for the digital dividend in Western Europe; Figure 37: DVB-T & DVB-T2 in the United Kingdom; Figure 38: Future HD plans and DVB-T2 rollouts in Europe; Figure 39: Available bandwidth versus capacity needed for applications; Figure 40: Cable operators’ CAPEX; Figure 41: Investment required per new subscriber; Figure 42: Cost of connecting a new cable subscriber; Figure 43: Length of local loop in various countries; Figure 44: xDSL performance; Figure 45: AT&T’s U-verse service, offering more than 140 HD channels at end-2010; Figure 46: Differences in picture quality depend on the resolution and encoding used; Figure 47: Example of HD video online; Figure 48: Illustration of spatial encoding; Figure 49: Illustration of temporal encoding; Figure 50: 2D + illustration of metadata encoding; Figure 51: Description of the MPEG 3D Video format; Figure 52: Technical description of MVC; Figure 53: MVC gain in compression, depending on the number of viewpoints; Figure 54: Example of a TV set requiring 9 viewpoints; Figure 55: Technical chain for Sky’s 3D service; Figure 56: Description of mechanism for converting SbS and TaB to Frame Sequential; Figure 57: Description of Eutelsat test; Figure 58: Shifts in demand for satellite capacity for TV broadcasting in Western Europe, 2010-2015; Figure 59: Shifts in demand for satellite capacity for TV broadcasting in North America, 2010-2015

Satellite TV in Western Europe & North America - Will the future of satellite be guided by 3D?

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