Online Video
IDATE
September 1, 2011 SKU: IDT6589040
|
|
This study spotlights both
the online consumer and
video delivery market with a
segmentation of key
services and key metrics on
usage. It analyzes revenue
models (ad, pay, freemium,
bundling) and proposes key
player and event case
studies. It assesses the
key technology for online
video delivery (including
CDN) and presents the
main solutions regarding
platforms, protocols and
delivery solutions. It
identifies the key drivers
and provides forecasts
Key questions
- What are the driving services for the online video markets?
- How is consumed video OTT and which are the key
metrics/markers on usage?
- Which business models and key players are drawing the market
trends?
- Which are the key technologies regarding CDN, platforms,
protocols and delivery solutions?
- How is evolving the competition on the CDN market?
- What outlook for the online video market in the next five years?
Please note:The online download price is for 1-5 users.
Please note:This file is delivered as a Zip file.
|
- 1. Executive Summary
- 1.1. The consumer online video market
- 1.2. The online video delivery services market
- 1.3. Forecasts
- 2. Methodology
- 3. The consumer online video market
- 3.1. Key online video services
- 3.1.1. Free short clips services
- 3.1.2. Streaming platforms
- 3.1.3. Catch-up TV services
- 3.1.4. Premium VOD offers
- 3.1.5. Live streaming services
- 3.2. Usage of online video
- 3.2.1. Mainstream and increasing usages
- 3.2.2. Consumption behaviour
- 3.2.3. PC versus TV set
- 3.3. Revenue models of consumer online video services
- 3.3.1. Advertising revenue models
- 3.3.2. Consumer payment for content
- 3.3.3. The freemium model
- 3.3.4. Bundling the content with other services
- 3.4. Key players on the consumer online video market
- 3.4.1. Overview of case studies
- 3.4.2. FilmoTV
- 3.4.3. Amazon Instant Video and Amazon Prime
- 3.4.4. YouTube
- 3.4.5. Dailymotion
- 3.4.6. Megavideo
- 3.4.7. Hulu
- 3.4.8. BBC iPlayer
- 3.4.9. Netflix
- 3.4.10. MLB.tv
- 3.4.11. Facebook
- 3.4.12. iTunes
- 3.4.13. HBO Go
- 3.4.14. Comparison of key players metrics
- 3.5. The case of major events
- 3.5.1. Case study: The French Open
- 3.5.2. Other major sporting events
- 3.6. Size of the consumer online video market
- 4. The online video delivery services market
- 4.1. Key technologies
- 4.1.1. Content delivery technologies
- 4.1.2. Platforms and formats
- 4.1.3. Codecs and containers
- 4.1.4. Protocols and adaptive streaming
- 4.2. Key elements for cost models and pricing of online delivery services
- 4.2.1. Unicast
- 4.2.2. CDN
- 4.2.3. Storage
- 4.2.4. Transcoding
- 4.2.5. DRM
- 4.2.6. Technical requirements for the delivery of online video
- 4.3. Key players on the CDN market
- 4.4. Size of the online video delivery services market
- 5. Forecasts
- 5.1. Key trends/drivers for online video and for CDN
- 5.2. Market forecast
- 5.2.1. Market forecast for the consumer online video market
- 5.2.2. Market forecast for the CDN industry
- Tables
- Table 1: The total online video market, 2010-2015
- Table 2: Online video consumption Figures
- Table 3: Monthly time spent by month
- Table 4: A sample of pre-roll CPMs on TV online services
- Table 5: Content acquisition by type of video service
- Table 6: Examples of ‘freemium’ video services
- Table 7: Netflix key figures
- Table 8: Impact of 2010 French Open on volume of visits to France2.fr and France3.fr
- Table 9: Online live video consumption metrics for the Olympic Games
- Table 10: The world consumer online market, 2010
- Table 11: Different types of codec by type of video container
- Table 12: Video delivery protocols and features
- Table 13: HTTP and RTSP Features
- Table 14: Popular coders and specific features
- Table 15: ABR features
- Table 16: Major players' initiatives in ABR streaming
- Table 17: Global CDN costs delivery, Q4 2010
- Table 18: Extra fees, JetStream
- Table 19: Storage strategies
- Table 20: Amazon S3 (storage service) pricing
- Table 21: Typical costs for transcoding
- Table 22: Typical bandwidth per type of programming characteristics
- Table 23: Main global CDN players
- Table 24: Main European CDN players
- Table 25: Streamzilla rates
- Table 26: Telco CDN initiatives
- Table 27: AT&T Traffic Forecasts
- Table 28: The advertising online video market, 2010-2015
- Table 29: The pay online video market, 2010-2015
- Table 30: The total online video market, 2010-2015
- Figures
- Figure 1: The world online video market, 2010-2015
- Figure 2: Consumption trends in the USA
- Figure 3: Type of programme watched
- Figure 4: Frequency of use by type of programme
- Figure 5: Types of short clips watched
- Figure 6: Types of programmes watched, by type of format
- Figure 7: Use of video services by age
- Figure 8: Use of services by gender
- Figure 9: Places where people watch online videos
- Figure 10: Ways of choosing short clips
- Figure 11: Satisfaction rate by service
- Figure 12: Multi-tasking activity combined with online video
- Figure 13: Consumption trends
- Figure 14: Reasons for watching online videos on TV set
- Figure 15: Time of video consumption
- Figure 16: Internet and TV usage patterns in the UK
- Figure 17: Level of interest in online videos on TV set
- Figure 18: Overlay on YouTube
- Figure 19: Ticker ad on YouTube
- Figure 20: Adidas branded player skin on Hulu
- Figure 21: Companion ad on MSN Video
- Figure 22: Demonstration of bug ad by EyeWonder
- Figure 23: Hulu Ad Selector
- Figure 24: Hulu Branded Entertainment Selector
- Figure 25: Hulu Survey ad
- Figure 26: FilmoTV
- Figure 27: Amazon Prime now includes instant video access
- Figure 28: YouTube homepage
- Figure 29: Dailymotion homepage
- Figure 30: Megavideo homepage
- Figure 31: Hulu homepage
- Figure 32: BBC iPlayer homepage
- Figure 33: Netflix homepage
- Figure 34: MLB.tv player and main features
- Figure 35: Facebook’s video page
- Figure 36: iTunes Store
- Figure 37: Number of video viewers on each site as % of total Internet access
- Figure 38: Number of video viewers on YouTube as % of total Internet access, country comparison
- Figure 39: Number of video viewers on Dailymotion as % of total Internet access, France versus worldwide
- Figure 40: Average length per video viewed
- Figure 41: Number of videos per viewer per month
- Figure 42: Time per viewer per month
- Figure 43: Positioning of players with respect to their metrics
- Figure 44: Unique users and average viewing time on the France Télévisions' 2009 French Open streaming service
- Figure 45: Breakdown of OTT video services in a selection of countries, 2010
- Figure 46: Technical value chain description
- Figure 47: Unicast and multicast
- Figure 48: Illustration of the CDN principles
- Figure 49: Video delivery based on P2P architecture
- Figure 50: SVC codec illustration
- Figure 51: How video download, progressive download and streaming work
- Figure 52: Matching bandwidth changes to maintain QoS
- Figure 53: IIS Smooth Streaming Description
- Figure 54: HTTP Dynamic streaming workflow diagram
- Figure 55: Example of 95th percentile calculation
- Figure 56: Client-server relationship in the four-layer model
- Figure 57: QoS satisfaction
- Figure 58: Limelight financial trends (In millions USD)
- Figure 59: BT wholesale CDN in the UK
- Figure 60: Akamai mobile solution for iPhone
- Figure 61: World CDN market size
- Figure 62: The world online video market, 2010-2015
Share this report
Other tasks Related Markets IPTV Reports Free Alert Me service Receive bi-weekly email alerts on new market research Sign Up Today!
|
