Mobile VoIP - Is it really a threat to operator voice revenues?
IDATE
May 1, 2011 SKU: IDT6444905
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This study looks at the
changing landscape of the
mobile VoIP market; the
main over the top players,
the new entrants together
with what they bring, and
how the operators are
reacting. The technical
challenges are assessed,
and an analysis as to the
level of threat mobile VoIP
brings to operator revenues
is made. It concludes with a
scenario for the
development of this
emerging market.
Key questions
- Who are the new entrants in the mobile VoIP market and how
does it change the competition landscape?
- User experiences, current networks and upcoming
LTE deployments - what are the technological challenges ?
- Which major OTT and managed solutions are on the Mobile
VoIP market? How are the Internet Giants positioning there?
- What are the key trends for Mobile VoIP applications?
- How will the mobile VoIP market evolve by 2015, in the context
of more regulation& competition on the voice market?
Please note:The online download price is for 1-5 users.
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- 1. Executive Summary
- 1.1. The changing competition landscape with Internet giants coming in
- 1.2. Value-added of mobile VoIP is limited to international calling
- 1.3. Drivers and barriers of mobile VoIP
- 2. Methodology
- 3. Technical challenges for mobile VoIP
- 3.1. Introduction: the various types of mobile VoIP
- 3.2. User experience
- 3.2.1. Usability
- 3.2.2. Availability
- 3.2.3. QoS
- 3.2.4. Summary
- 3.3. Current networks; WiFi, 2G and 3G
- 3.3.1. Encoding
- 3.3.2. WiFi coverage will remain spotty, but adequate for the home
- 3.3.3. 2G networks are not suited for Mobile VoIP
- 3.3.4. 3G networks: capacity trade-off
- 3.4. LTE networks: moving towards all-IP
- 3.4.1. Technological enablers of voice and SMS over LTE
- 3.4.2. Initial LTE rollouts will rely on CS fallback
- 3.4.3. In the long term, Voice over IMS solution is expected
- 3.4.4. Roadmap for VoLTE
- 3.5. Mobile handsets
- 3.5.1. 3G handsets
- 4. Player profiles and strategies
- 4.1. Mobile operators
- 4.1.1. Introduction: operators want to protect their voice revenues
- 4.1.2. The different strategies of mobile operators
- 4.1.3. Strategise on a national basis
- 4.1.4. Opportunities and threats
- 4.1.5. Benchmark of mobile VoIP offered by operators
- 4.2. Over-the-top players
- 4.2.1. Competition and strategies overview
- 4.2.2. Skype
- 4.2.3. fring
- 4.2.4. Nimbuzz
- 4.2.5. Tru
- 4.2.6. Other start-ups: Viber, TalkFree, Tango
- 4.3. Internet giants
- 4.3.1. Competition and strategy overview
- 4.3.2. Google
- 4.3.3. Apple
- 4.3.4. Yahoo!
- 4.3.5. Facebook
- 5. Key trends
- 5.1. Mobile Video over IP services gaining traction
- 5.1.1. A comparison of the Video over IP offerings
- 5.1.2. Challenges of video calls
- 5.2. Becoming the hub for all IP communications
- 5.2.1. Google Voice synchs with Gmail
- 5.2.2. Facebook further socialising the concept of communicating
- 5.3. The battle between operators and VoIP providers for a better pricing proposition
- 5.3.1. VoIP over WiFi is not very mobile
- 5.3.2. Genuinely ‘free’ calls are rare
- 5.3.3. International calls are very attractive, whether WiFi or not
- 5.3.4. How operator voice tariffs have become more attractive
- 5.3.5. In conclusion - international calls are only real advantage
- 6. Strategic analysis and forecasts
- 6.1. Looking to the future
- 6.1.1. How much of a threat is mobile VoIP to operators?
- 6.1.2. How will the mobile VoIP competition structure pan out?
- 6.2. Forecast
- 6.2.1. Analysis of growth drivers and barriers
- 6.2.2. Forecast hypotheses
- 6.2.3. Mobile VoIP forecasts, 2010 - 2015
- Tables
- Table 1: Summary of user experience issues between managed VoIP, unmanaged VoIP (mobile) and unmanaged VoIP (WiFi)
- Table 2: Encoding data rates for various mobile services
- Table 3: LTE fallback schemes
- Table 4: Penetration of 3G handsets, 2009 and 2014
- Table 5: Partnerships and acquisitions between operators and VoIP players
- Table 6: National strategies of mobile operators
- Table 7: Tariffing of VoIP options
- Table 8: National strategies of world operators
- Table 9: The VoIP strategies of mobile operators in the USA
- Table 10: VoIP strategies of mobile operators in the USA in detail
- Table 11: The VoIP strategies of mobile operators in France
- Table 12: Details of the mobile VoIP strategies of French operators
- Table 13: The VoIP strategies of mobile operators in Germany
- Table 14: Details of the mobile VoIP strategies of German operators
- Table 15: The VoIP strategies of mobile operators in the UK
- Table 16: Details of the mobile VoIP strategies of British operators
- Table 17: The VoIP strategies of mobile operators in Italy
- Table 18: The VoIP strategies of mobile operators in Spain
- Table 19: Details of the mobile VoIP strategies of Spanish operators
- Table 20: The VoIP strategies of mobile operators in Austria
- Table 21: The VoIP strategies of mobile operators in Sweden
- Table 22: The VoIP strategies of mobile operators in Australia
- Table 23: Details of the mobile VoIP strategies of Australian operators
- Table 24: The VoIP strategies of mobile operators in Japan
- Table 25: Details of the mobile VoIP strategies of Japanese operators
- Table 26: Overview of the VoIP strategies of mobile operators
- Table 27: Table of international call tariffs for MNOs in the USA
- Table 28: How the Free rate plan has grown
- Table 29: Monthly data plans for smartphones for the four national US operators
- Figures
- Figure 1: Comparison of price competitiveness between mobile VoIP and MNO plans
- Figure 2: Breakdown of mouth-to-ear delay
- Figure 3: CS fallback architecture
- Figure 4: VoLGA: Voice over LTE via Generic Access
- Figure 5: Voice over IMS
- Figure 6: LTE deployment scenario of NTT DOCOMO
- Figure 7: World mobile data and voice revenues, 2010
- Table 5: Partnerships and acquisitions between operators and VoIP players
- Figure 8: Relation between openness to VoIP and degree of competition
- Figure 9: Trends in the market share of KDDI in Japan
- Figure 10: Trends in the market share of 3 in the UK
- Figure 11: The A1 over VoIP offer
- Figure 12: Connectivity offered by the over-the-top players
- Figure 13: Nokia N900, with pre-integrated Skype
- Figure 14: Skype on KDDI
- Figure 15: The fring service
- Figure 16: fring uses data connectivity, not voice minutes
- Figure 17: Milestones achieved by Nimbuzz
- Figure 18: Tru Anywhere call-through mode
- Figure 19: Tru Anywhere call-back mode
- Figure 20: Usage statistics of Tango
- Figure 21: Connectivity offered by the Internet giant VoIP offering
- Figure 22: Features of Google Voice
- Figure 23: Google Voice Mobile features
- Figure 24: FaceTime from Apple
- Figure 25: Yahoo! Messenger with video calling feature
- Figure 26: Facebook page seen through Skype
- Figure 27: Comparison of functions between video call providers
- Figure 28: Google Voice in Gmail; incoming call
- Figure 29: Google Voice in Gmail; making a call
- Figure 30: The new Facebook Messages
- Figure 31: International VoIP calling rate plan: Skype example
- Figure 32: The ‘Orange Open’ offer by Orange France - at a glance
- Figure 33: Comparison of price competitiveness between mobile VoIP and MNO plans
- Figure 34: VoIP share of fixed telephony revenues, 2006 and 2009
- Figure 35: Mobile termination rate caps (pence per minute)
- Figure 36: Worldwide mobile VoIP user forecast (million) and % penetration of 3G subscribers, 2010 -1015
- Figure 37: Worldwide mobile VoIP volume forecast (billion minutes), 2010 -1015
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