Mobile Applications
IDATE
December 1, 2011 SKU: IDT6789104
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Countries covered: Global
Mobile Internet is here and
geared for growth, despite
the global recession.
For 2016 the worldwide
penetration rate of Mobile
Internet will reach 34.7%
- or 2.89 billion users -
generating service revenues
(apps and advertising) of
43.3 billion EUR.
This report provides detailed
information about market's
structure, data & forecasts
2008-2016, player profiles and
strategies. It also spotlights
the current and upcoming
trends and the different kinds
of mobile Internet usages.
- What are the key figures in the main European, American and
Asian markets for mobile Internet?
- Which of the device or content will be more important for platform
players?
- Who will control the user data? What conflicts between
interoperating platforms can be observed?
- What role for HTML5? Can it be an attractive alternative to the
native apps and are there already hybrid solutions?
- Which will be the main revenue source for mobile Internet?
- What are the key drivers for this market?
Please note:The online download price is for 1-5 users.
Please note:This file is delivered as a Zip file.
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- 1 Executive Summary
- 2 Methodology
- 3 Market structure and key factors
- 3.1 Market overview
- 3.1.1 Market segmentation
- 3.1.2 Product / service trends
- 3.2 Current market estimates
- 3.2.1 Shipments and subscription numbers of smartphones
- 3.2.2 Shipments and subscriber numbers of tablets
- 3.2.3 Mobile Internet penetration
- 3.2.4 Mobile Internet advertising revenues
- 3.2.5 Mobile app revenues
- 3.3 Key drivers
- 3.3.1 Network technologies
- 3.3.2 Smartphone and tablet technologies
- 3.3.3 Web apps and native apps: the HTML5 debate
- 3.3.4 NFC, Open data, LBS and Cloud services
- 3.3.5 Traffic management and Net Neutrality
- 3.3.6 Mobile Internet usage trends
- 3.3.7 Major categories of services
- 4 Market structure and player strategies
- 4.1 Industry structure and Value chain
- 4.2 Competition structure / landscape / environment
- 4.2.1 The mobile devices market
- 4.2.2 The tablet market
- 4.2.3 Mobile OS and ecosystems
- 4.2.4 Mobile app storefront strategies
- 4.3 The developer perspective
- 4.3.1 Origins of developers
- 4.3.2 Developers must get their satisfaction
- 4.3.3 Future direction for developers
- 4.4 Business models
- 4.4.1 Mobile advertising
- 4.4.2 Revenues from app sales
- 4.4.3 M-commerce
- 4.5 Company profiles
- 4.5.1 Device vendors
- 4.5.2 Internet giants
- 4.5.3 Mobile network operators
- 4.6 Strategic analysis
- 4.6.1 The dust settles on the mobile OS battlefield
- 4.6.2 The reality of app stores and the developer perspective
- 4.6.3 The way forward for mobile operators
- 4.6.4 Native apps, Web apps and hybrids will and already co-exist
- 4.6.5 Platforms to fight for data control over mobile Internet
- 5 Markets and forecasts
- 5.1 Market development factors
- 5.1.1 Mobile assets
- 5.1.2 Analysis of growth drivers
- 5.1.3 Forecast hypotheses
- 5.2 Market forecasts
- 5.2.1 Smartphone shipments and subscribers, in numbers
- 5.2.2 Shipments and sub numbers for tablets
- 5.2.3 Mobile Internet penetration
- 5.2.4 Mobile Internet advertising revenues
- 5.2.5 Mobile apps
- Tables
- Table 1: Trends with mobile Internet services compared to fixed services
- Table 2: Type of services
- Table 3: LTE deployments worldwide
- Table 4: LTE devices shipments forecast (thousands)
- Table 5: Verizon Wireless tariffs
- Table 6: Examples of LBS apps for mobile handsets
- Table 7: Traffic management by MNOs in various countries
- Table 8: Consultations and regulation status regarding traffic management
- Table 9: Preferred device (Mobile, PC or Tablet) in terms of activities, by world areas
- Table 10: Mobile Web service usage in terms of reach in the EU5
- Table 11: App storefronts segmentation
- Table 12: Comparison of major app storefront features
- Table 13: Detailed examples of mobile network operator app storefronts
- Table 14: Platform hardware and software fragmentation
- Table 15: App storefront payment methods
- Table 16: Gross CPM rates of banners on the Orange Mobile portal
- Table 17: Examples of mobile apps offering location-based services
- Table 18: Support for in-app purchase
- Table 19: Comparison of air travel apps by Mobiata
- Table 20: Commonly-used mobile payment solutions by transaction type
- Table 21: Estimated transaction costs
- Figures
- Figure 1: User data and revenue flow between Apple and Le Monde
- Figure 2: Type of services
- Figure 3: Cloud computing
- Figure 4: Share of smartphones in mobile shipments, 2009 - 2011
- Figure 5: Number of subscribers of smartphones, 2009 - 2011
- Figure 6: Number of tablets shipments, 2009 - 2011
- Figure 7: Number of subscribers of tablets shipments, 2009 - 2011
- Figure 8: Mobile Internet penetration, 2009-2011
- Figure 9: Mobile Internet advertising revenues for the EU5 countries, 2009-2011
- Figure 10: Mobile Internet advertising revenues for USA, Japan, South Korea, EU27 and China, 2009-2011
- Figure 11: Mobile app revenues for USA, Asia-Pacific and EU27, 2009-2011
- Figure 12: Mobile app revenues by zone, 2009-2011
- Figure 13: The future of the mobile devices: How it will look in five years from now
- Figure 14: Software layers in mobile phones
- Figure 15: Using a NFC phone for a mobile transaction
- Figure 16: VoIP access prohibited in a Orange UK data browsing offer
- Figure 17: Free Skype-to-Skype calls authorised on the « 3 » UK network - advertisement
- Figure 18: Year on growth of global mobile Internet activities, 2010 vs. 2011
- Figure 19: Download rate of most popular apps, by category, in the USA
- Figure 20: Percentage of users preferring browser or app
- Figure 21: Frequency of recalling seeing a Web/app Ad
- Figure 22: Age of mobile owners who recall seeing a Web/app ad
- Figure 23: The mobile Internet value chain
- Figure 24: Smartphone market shares
- Figure 25: Mobile handset market shares by vendor in volume, 2007- 2011
- Figure 26: Worldwide tablet sales ('000)
- Figure 27: Smartphone OS market share as of the first three quarters of 2011
- Figure 28: App Distribution Business Model
- Figure 29: iPhone developer's heritage, all App categories
- Figure 30: The path to concentration
- Figure 31: Comparison of number of devices installed base and number of apps available, as of end Q1 2011
- Figure 32: Rate of developers planning to abandon a given platform as of June 2011
- Figure 33: Payment methods supported by app stores
- Figure 34: Percentage of developers using mobile platforms
- Figure 35: Cross-platform revenue comparison: iOS vs Android
- Figure 36: Examples of mobile advertising
- Figure 37: Different banner formats advertised by Orange mobile portal
- Figure 38: Google AdWords sponsored links
- Figure 39: Google AdWords targeting and tracking options
- Figure 40: Details of Qype premium SEO
- Figure 41: Optimisation of iPhone technical features for Nissan ad campaign
- Figure 42: Google AdWords click-to-call function
- Figure 43: Mobile coupon combined with geolocation
- Figure 44: Guitar Hero paid app for iPhone and iPod Touch
- Figure 45: The 10 most downloaded paid apps on the App Store in April 2011 (USD)
- Figure 46: Free Adventure Bay app, published by Ngmoco
- Figure 47: iCoyote subscription-based app
- Figure 48 : Netflix app suggesting to the user to sign up on its Website
- Figure 49 : Amazon Kindle app maintaining direct access to the Kindle Store online
- Figure 50: Free app of the Pays de Fougères tourist office
- Figure 51: Free application from Société Générale
- Figure 52: Revenues of m-commerce, 2010 and 2015
- Figure 53: Share of m-commerce revenues in total online sales by country, 2010 and 2015
- Figure 54: Example of mobile payments via NFC technology
- Figure 55: Starbucks Card Mobile App
- Figure 56: Cityzi Orange promotion
- Figure 57: Orange multimedia
- Figure 58: The Financial Times Web app, encouraging users to switch from the native app
- Figure 59: Share of smartphones in mobile shipments, 2011-2016 forecast
- Figure 60: Number of subscribers of smartphones, 2011-2016 forecast
- Figure 61: Number of tablets shipments, 2011-2016 forecast
- Figure 62: Number of subscribers of tablets, 2011-2016 forecast
- Figure 63: Mobile Internet penetration, 2011-2016 forecasts
- Figure 64: Mobile Internet advertising revenues for EU27, Asia-Pacific, USA, Japan and China, 2011-2016 forecasts
- Figure 65: Mobile Internet advertising revenues for EU5, South Korea and China, 2011-2016 forecasts
- Figure 66: Mobile app revenues by zone, 2011-2016
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