World Internet Usages & Markets

This report provides data and forecasts on the Internet services markets - uses and revenues, by country and region. This study is structured around the following key services: search engines, social networks, e-Commerce, video services, online advertising revenues - both fixed and mobile. It covers Europe, North America and Asia, and analyses the major trends by segment as well as the key players in the market.

Key questions

• Will the massification of uses translate into sustainable growth? Will the structural imbalances between uses and revenues level off?
• Will Asia eventually dominate the Internet market?
• Who benefits from the current growth? Are we moving towards an oligopoly?
• How will the key uses of the Internet evolve? How is the mobile Internet market evolving?
• What are the leading Internet markets: search engines, advertising, e-commerce, social networks? Will search engines continue to dominate the market in terms of revenues?
• What is the relative share of online advertising with respect to media advertising? What will be the weight of the new segments of online advertising (mobile devices, social networks and video services)?
• Will e-commerce have success on mobile devices?