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Next Gen TV

IDATE
June 1, 2011
70 Pages - SKU: IDT6504520

Abstract Table of Contents Related Reports

This report analyzes the major innovations operating in the television industry. By comparing existing offerings and those in development, it elucidates the positioning strategies of traditional and upstart players and gives a glimpse of the key services of tomorrow.

Key questions

What major innovations are rocking today’s television industry? And what is their impact on the traditional TV powerhouses?
How are new entrants such as telcos and equipment manufacturers positioning themselves in the TV market? Are they a real threat or are they actually an opportunity for TV channels?
How are consumers adapting to these profound changes? What new services and/or screens will they turn to en masse?
Ultimately, are linear TV channels condemned to abandoning premium content to OTT services, with only event programming left as a potential differentiator?

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1. Executive Summary: 1.1. 2011: year zero of the TV revolution?; 1.2. Catch-up TV takes the world by storm; 1.3. A potential renaissance of linear TV thanks to the tablet; 1.4. The success of smart STBs: putting the reins in the viewer’s hand; 1.5. Connected TV is proving to be big news, but it will take time before its effects are felt; 1.6. A host of hurdles to overcome in rolling out 3D as a tool for enhancing the TV experience; 1.7. A revolution, yes, but not till tomorrow
2. Methodology
3. Live TV Everywhere!: 3.1. TV players’ response to evolving consumption patterns; 3.2. A cautious simulcast strategy; 3.3. Services duplicated across devices; 3.4. PC and mobile: the cornerstones of a device diversification strategy; 3.5. Spectacular market penetration by tablets; 3.6. Use of the game console as a set-top box helping reinvent the TV experience; 3.7. Two approaches to accessing live content online consistent with traditional TV model; 3.8. Apps helping rekindle TV players’ interest in mobile; 3.9. Game consoles: midway between an alternative and a complement to traditional receivers; 3.10. Tablets a logical successor to smartphones; 3.11. What are the prospects for live content?
4. The Rise of the Spectator as Programmer: 4.1. Growth in digital recorders; 4.2. Rapid adoption of catch-up TV services; 4.3. Internet: the leading place for catching up; 4.4. Gradual expansion to other devices, especially TV; 4.5. Mobile innovations shifted to the iPad; 4.6. Catch-up TV, an essentially free service; 4.7. Program availability varies by country; 4.8. What are the prospects for catch-up TV?
5. When Online Video Content Invades the Small Screen: 5.1. Ways that TVs can connect to the Internet; 5.2. Classification of content services available on connected TVs; 5.3. A broad range of video content is potentially accessible from the TV, but availability is still limited; 5.4. Premium offerings are highly localized, but Internet content is increasingly globalized; 5.5. With such a surfeit of players, a rationalization of the market is in order; 5.6. A multi-screen strategy for premium VoD patterned after live and catch-up is complicated by the nature of the content; 5.7. What are the prospects for over-the-top content?
6. When TV Reinvents the Internet: 6.1. Customizable portals vs. widgets...; 6.2. …until the Google TV "revolution"?; 6.3. … no matter what the type of player; 6.4. What are the prospects for Web TV?
7. The Reign of Smart Set-top Boxes: 7.1. STBs as the new linchpin in the battle for audience; 7.2. Tool to ensure subscriber loyalty and drive ARPU; 7.3. Parallel development of connected boxes; 7.4. Essential features: digital hard drive, HD compatibility and connectivity; 7.5. Add-on features and services vary by market: media center, widgets/OTT content, double tuner (or more), Wi-Fi, etc; 7.6. What are the prospects for advanced STBs?
8. 3D, or How to Reinvent Blockbuster TV: 8.1. More 3D TVs necessary; 8.2. 3D on TV still a format limited to blockbuster programming; 8.3. Events channels sustained by pay-TV groups; more modest initiatives by existing channels; 8.4. VoD services being developed in parallel; 8.5. Pay-TV players have access to 3D-compatible set-top boxes already in homes; 8.6. 3D consumption potentially boosted by low service costs; 8.7. What are the prospects for 3D TV?
Tables: Table 1: Overview of players studied for each key trend; Table 2: Presence of live content on various devices, excluding TV; Table 3: Type of content and method of accessing live content on Internet/PC; Table 4: Type of content and method of accessing live content on mobile/smartphone/MP4 player; Table 5: Type of content and method of accessing live content on home game consoles; Table 6: Type of content and method of accessing live content on tablets; Table 7: Catch-up TV by access method; Table 8: Availability and conditions for accessing catch-up TV content offered by channels; Table 9: Classification of connected TV services; Table 10: Comparison of Sony Bravia Internet Video offerings in selected countries; Table 11: Main video services available on the principal connected TV solutions in the US; Table 12: Video on demand and OTT content by access mode; Table 13: Comparison of the leading Samsung Apps offered in the US, Spain and France; Table 14: Examples of Internet services available on TV; Table 15: Availability of several advanced receivers on the leading markets; Table 16: Comparison of the key features of advanced set-top boxes; Table 17: Main 3D VoD channels and services that have been released; Table 18: Content and business model for available 3D services
Figures: Figure 1: The main interface of Panasonic Viera Cast; Figure 2: The main interface of Philips Net TV; Figure 3: Flickr widget to the left of a program on a TV equipped with the Yahoo! Connected TV solution; Figure 4: The Yahoo! Connected TV widget bar at the bottom of a TV screen; Figure 5: Facebook widget on Verizon FiOS TV; Figure 6: Widgets on Vudu Apps; Figure 7 : YouTube on Sony Bravia Internet Video; Figure 8: Sony Bravia Internet Widgets (with the Yahoo! News widget displayed); Figure 9: Search on Google TV; Figure 10: The video wheel and video wall in Intel's Smart TV solution for Google TV; Figure 11: HbbTV interactive services from France Télévisions during the Côté Cuisine program; Figure 12: Live voting application during the France 2 TV news show

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