Future TV 2020
IDATE
July 1, 2011 SKU: IDT6501234
|
|
Drawing on a wide Reports
selection of publications on
new generation TV
services, this report
deepens our
forward-looking analysis of
tomorrow’s video markets.
Starting with a
scenario-based approach,
IDATE offers readers its
own figure-backed scenario
of choice for 2020, along
with an in-depth analysis of
the way value will be newly
distributed between the
different TV industry
players: producers,
networks and
distributors/broadcasters.
Key questions
- What weight will each of the TV distribution networks have in the equation? Will DTT and satellite remain relevant?
- What degree of competition between live TV and new services?
Will Netflix make it in Europe?
- What impact will the Internet have on TV’s revenue models?
What are the key sources of new growth?
- What impact will the Internet have on programme production?
Can Europe’s production industry hold its own against
American studios?
- What changes will we see in the value chain?
Can the networks compete with Amazon and iTunes?
Please note:The online download price is for 1-5 users. Also, the product is delivered in a zip file which contains an excel database and two PDF files.
|
- 1. Summary
- 2. Methodology
- 3. 2010: Current state of affairs
- The open Web
- Managed networks and live services
- The new TV services market
- 4. 2020: Competing distribution channels
- Access: managed networks vs. the open Web
- Devices: connected TVs
- Growing trend: cord-cutting
- Conclusion: new configurations for accessing video content
- 5. 2020: Changes in the video offering and their effect on viewing habits
- A time of major growth for TV networks’ solutions
- A broad and diverse online selection
- Internet changing viewing habits
- Live TV audience stagnating
- Conclusion: live TV vs. video consumption
- 6. 2020: Revenue models being re-examined
- Pay-TV the main source of growth
- Fragmented TV audience and shrinking ad revenue
- Online video destroying advertising value
- Do paid online models have a future?
- Piracy anticipating market needs
- Conclusion: a sustainable online model
- 7. 2020: New programme distribution windows
- Network programming evolving
- Live TV streams under assault
- More and more distribution windows
- Major imbalance in production financing
- Conclusion: the new distribution sequence
- 8. 2020: A revamped value chain
- Competition over distribution
- Ad brokering: highly coveted by new entrants
- Conclusion: broadcasters’ role being weakened
- 9. 2020: Long-term outlook
- Scenario 1: "Managed networks win the day”
- Scenario 2: "Advertising goes OTT”
- Scenario 3: "Cord-cutting"
- 10. 2020: The IDATE scenario
- Based on the three extreme scenarios...
-
IDATE offers its core scenario
- 11. 2020: revenue sharing
- Changes in how value is shared in the advertising market
- Changes in how value is shared in the pay-TV market
- Conclusion: TV network growth being shaped by how the online industry evolves
Share this report
Other tasks Related Markets Cable Communications Reports Free Alert Me service Receive bi-weekly email alerts on new market research Sign Up Today!
|