Connected TV


March 1, 2012
SKU: IDT3919990
License type:
Table of Contents Search inside this report Related Reports Detailed Contents

This study analyses the service offerings and the various connected TV interface models.

It examines the positioning and strategies of the major players of connected TV.

It also provides forecasts for the market of OTT video services on TV by 2016 in the major countries and internationally.

  • Services on connected TV: what role for international and local brands?
  • Interfaces: portals, widgets or search engines?
  • The new control tools: what role for tablets?
  • The key positionings of connected TV offerings: complement or competition with TV channels?
  • What differences between the North American and European markets?
  • What evolution in the relationship between rights holders and TV channels?
  • Will network operators adopt the OTT services?
  • What is the impact of connected TV on the global broadcasting market?
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