The release of the Apple iPhone and the launch of Google's Android have jump-started a practically nonexistent industry of smartphone app developers. The smartphone's instant popularity and high adoption rate stimulated developers to quickly introduce fans of this new device to its full capabilities and superior functionality, offering gaming, entertainment, productivity, lifestyle and social apps. In the coming years, developers will likely struggle to satisfy the digital consumer. Developers are expected to increasingly rely on the development of native apps that are integrated with smartphone operating systems and accessed through icons on the device's home screen; consequently, they will rely less on the development of web apps.
This industry develops and publishes applications for smartphones and mobile devices. Apps are typically sold in a special "app store" that can be accessed through the device.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.