Market Research Services in Australia - Industry Risk Rating Report

Market Research Services in Australia - Industry Risk Rating Report


January 20, 2012
14 Pages - SKU: IBSS6790975
License type:
Online Download      US $990.00
Global Site License      US $2,475.00
Countries covered: Australia

Industry Risk Ratings Synopsis

This Industry Risk Ratings report from IBISWorld evaluates the inherent risks associated with the Market Research Services in Australia industry. Industry Risk is assumed to be 'the difficulty, or otherwise, of the business operating environment'.

The report looks at the operational risk associated with this industry. Three types of risk are recognized in our analysis. These are: risk arising from within the industry itself (structural risk), risks arising from the expected future performance of the industry (growth risk) and risk arising from forces external to the industry (external sensitivity risk).

This approach is new in that it analyses non-financial information surrounding each industry. Industries are scored on a 9-point scale, where 1 represents the lowest risk and 9 the highest. The Industry Risk score measures expected Industry Risk over the coming 12-18 months.

Industry Definition

Market researchers conduct public opinion polls, and qualitative and quantitative research on behalf of clients. The information gathered is usually for the purposes of understanding the opinions, needs and wants of particular demographics or targeted consumer groups.

Report Contents

Risk Overview

The Risk Overview chapter includes sections on Industry Definition and Activities, Industry Risk Score and Risk Rating Analysis. The Industry Definition and Activities section provides a detailed definition of the activities carried out by operators in this industry as defined in NAICS. A list of the primary activities of the industry is also included. The Industry Risk Score section provides the Overall Industry Risk Score as well as the Risk Scores for each of the three types of risk covered that combine to form the Overall Industry Risk Score. These three types of risk are Structural Risk, Growth Risk and External Sensitivity Risk. The Risk Rating Analysis section discusses the underlying factors contributing to the Overall Industry Risk Score.

Structural Risk

The Structural Risk chapter looks at risk arising from within the industry itself and provides a detailed discussion of the industryĆ¢€™s level of exposure to seven key indicators. These key indicators are Barriers to Entry, Competition, Industry Exports, Industry Imports, Level of Assistance, Life Cycle Stage and Volatility of Industry. The Overall Structural Risk Score is a weighted aggregation of these seven key indicators. Each of the key indicators is discussed in detail in this section.

Growth Risk

The Growth Risk chapter looks at risks arising from the expected future performance of the industry. The Overall Growth Risk Score is determined by amalgamating the scores for Recent Industry Growth and Forecast Industry Growth. Detailed analysis is provided discussing the reasons for the growth scores of both.

Sensitivity Risk

The Sensitivity Risk chapter looks at risks arising from forces (sensitivities) external to the industry. The Overall External Sensitivity Risk Score is determined by identifying the most significant (up to 6) external factors and weighting them to represent how significant each sensitivity is to the performance of the industry. Examples of External Sensitivities are Exchange Rates, Interest Rates, Commodity Prices and Government Regulations. There is also a detailed analysis of the affect each of the sensitivities has on the industry, including charts and data tables where appropriate.

Industry Risk and Industry Risk Scoring Methodology

This chapter provides an overview of how IBISWorld defines Industry Risk and discusses the methodology used to arrive at an Industry Risk Score. There is also a table that provides a definition of the seven levels of Industry Risk.

Market Research Services in Australia
L7851 - Advertising Services in Australia
G5000 - Consumer Goods Retail in Australia
J7100 - Telecommunications Services in Australia
K7300 - Finance in Australia
O8600 - Health Services in Australia



More Advertising & Marketing Company reports by IBISWorld

Advertising Agencies in the US - Industry Risk Rating Report by IBISWorld
Advertising Agencies in the US - Industry Risk Rating ReportIBISWORLD INDUSTRY RISK RATINGS REPORT This Industry Risk Ratings report from IBISWorld evaluates the inherent risks ...
Advertising Agencies in the US - Industry Market Research Report by IBISWorld
Advertising Agencies in the USDeclines in corporate advertising spending and a dramatic change in how people consume media have caused the Advertising Agencies industry to ...
Advertising Agencies in China by IBISWorld
Advertising Agencies in ChinaAdvertising Agencies industry in China create advertising campaigns for clients and place these advertisements in periodicals, newspapers, billboards, shop windows, the internet, ...
Advertising Agencies in the UK - Industry Market Research Report by IBISWorld
Advertising Agencies in the UK - Industry Market Research ReportAdvertising Agencies in the UKAdvertising agencies provide advice about, produce and place advertising material across a ...
See all reports like this >>

More Australia Advertising & Marketing Company reports

Media Buying Agencies in Australia - Industry Market Research Report by IBISWorld
Media Buying Agencies in AustraliaCompanies operating in the industry are involved in media planning and buying activities. These include determining the optimal method of promoting ...
Advertising Agencies in Australia - Industry Market Research Report by IBISWorld
Advertising Agencies in AustraliaCompanies operating in the industry provide advertising services, such as the creation of advertising campaigns and materials, to clients.This report covers the ...
Top 10 Companies in the Australian Media Industry: IT Spending Predictor 2010 by Datamonitor
Introduction This databook provides estimates of IT spending for the top 10 companies in the Australian Media industry. The databook is a comprehensive source ...
See all reports like this >>

More Australia reports

D&B Country RiskLine Report: Australia by Dun & Bradstreet Inc.
This D&B Country RiskLine Report will help you analyze the risks, opportunities and likely payment delays when doing business in this country. It includes ...
Australian Cloud Computing Research Program 2011: A Strategic Analysis of the Australian Data Centre Infrastructure and Services Market by Frost & Sullivan
This report analyses end-user perception, adoption and usage of data centre infrastructure and services in Australia. Through detailed end-user interviews, the Australian data centre infrastructure ...
See all reports like this >>