Market Research & Public Opinion Polling in the UK - Industry Market Research Report

Market Research & Public Opinion Polling in the UK

Market researchers investigate the behaviour, values and opinions of clients’ target markets, providing insights for the purpose of better tailoring products, services and marketing to market demands. The industry also includes public opinion polling on current political, economic or societal issues. Primary users of market research include businesses, media and political actors. Targets include potential customers, actual consumers, voters and other businesses and organisations.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.