Market Research in the US - Industry Market Research Report

IBISWorld
August 28, 2014
36 Pages - SKU: IBSS5411359
Countries covered: United States

Market Research in the US

Declines in consumer spending and a corresponding drop in corporate profit curtailed spending on market research during the recession. Moreover, businesses shifted away from expansion initiatives and focused more on cutting research and marketing budgets to reduce overall costs. As corporate profit fell during the recession, companies reduced investments in developing new products. However, in the next five years, a rebounding labor market will lead to a rise in consumer spending, expanding corporate profit. As profit returns to growth, businesses will begin to spend more on marketing budgets, increasing industry revenue.

Companies in this industry systematically gather, record, tabulate and present marketing and public opinion data. Examples of industry related services include political polling, sampling and statistical services, broadcast media rating services and market analysis services. Operators that conduct experimental or scientific research in fields such as economics or engineering are not included in this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.




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