Public Relations Services in Australia - Industry Market Research Report

IBISWorld
January 20, 2014
31 Pages - SKU: IBSS5346797
Countries covered: Australia

Public Relations Services in Australia

Public relations agencies manage the communications between an organisation and its publics in order to promote favourable relationships and portray a desired image. This includes communication with the general public as well as employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements in order to give their message third-party legitimacy.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


Additional Information

MAJOR COMPANIES

WPP Holdings (Australia) Pty Limited

Omnicom Media Group Australia Pty Ltd

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