As if recessionary conditions were not hard enough on media representative firms, there has also been an increasing shift away from traditional media. Radio, TV and print advertising have decreased in popularity as more consumers have started using the internet in day-to-day life. Although the industry is forecast to recover in line with the economy, growth will remain slow due to new challenges media reps will face because of technology.
Industry firms are independent representatives that sell media time or space for media owners. They are generally the agents between media owners and advertising companies or private corporations seeking advertising spots. Media companies contract media representative firms to promote the benefits of buying advertising space on their media source.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.