Media Buying Agencies in the US - Industry Market Research Report

Media Buying Agencies in the US

The past five years were patchy for media buying agencies. When consumer spending dropped, so did demand for advertising. However, as corporations' and consumers' financial concerns recede, the industry will experience a resurgence. Operators will adapt to the growth of online media by offering more integrated campaigns and investing in space on social networking sites and blogs that can provide access to specific audiences.

Media buying agencies purchase advertising time and space from media providers and resell it to advertisers. They can also be involved in planning individual campaigns and monitoring the results of advertising placements against agreed metrics, such as target audience reach. Large advertisers may bypass this industry by using in-house media buying teams and dealing directly with media representatives.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.