Juice & Smoothie Bars in the US - Industry Market Research Report

Juiced up: Companies will expand operations and offerings to stay competitive

Juice & Smoothie Bars

Energy boost

A drop in disposable income and escalating competition depressed demand for industry products in the past five years. In particular, competition increased from fast-food chains and frozen yogurt shops, many of which recently added smoothies and juices to their menus. In response, small juice and smoothie bars have been franchising in order to consolidate marketing costs. Over the coming years, these trends are forecast to continue. To stay competitive and drive revenue growth, companies will expand offerings and look to markets overseas.

This industry primarily sells smoothies and fresh-made juices. A smoothie is a blended, sometimes sweetened beverage primarily made from fresh fruit or vegetables combined with ice. They may contain chocolate, honey, syrup, milk, yogurt or ice cream and have a milkshake-like consistency thicker than slush drinks. Some juice and smoothie bars offer add-ins, like soy milk, whey powder, green tea and herbal or nutritional supplements. Revenue from other beverage and food sales is included.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.