Continuing a trend from the past five years, independent hobby and toy stores will find it increasingly challenging to compete with mass merchandisers and department stores, which offer lower prices and convenience. Over the next five years, changing consumer preferences will create tough market conditions for industry operators, as children begin to demand more adult-focused products, like electronics and media players. Still, greater demand from baby boomers and increasing disposable incomes will benefit the industry.
Operators in this industry sell a broad range of toy and hobby goods, such as traditional dolls and toys, electronic toys (including video and electronic games), board games, hobby kits and craft supplies. These goods are retailed to the general public after they are purchased from domestic and international manufacturers, and wholesalers. Companies that retail used toys, fabric and sewing supplies, or children's apparel and furniture are not included in this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.