Firms in this industry create advertising campaigns and distribute them via media placement or otherwise. Services include advice, campaign planning, creative services, production of advertising material, and media planning and buying. Public relations and other specialized communications are excluded.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Omnicom Group Inc WPP Group plc The Interpublic Group of Companies, Inc Publicis Groupe SA