Over the past five years, the Canadian Fast Food Restaurants industry has expanded despite changing consumer tastes. Furthermore, meal customization and high-quality ingredients have become increasingly popular over the five years to 2016, inducing major players in the industry to reconsider their overall strategy and menu offerings. Over the past five years, consumer eating habits have changed as people became increasingly health conscious, demanding alternatives to traditional fast food options. In response, major chains have expanded menus to include healthier options, such as salads, fruit and smoothies. The industry's slow, consistent growth is expected to continue over the next five years. Healthful food alternatives and gourmet items will play a larger role on the menus of most fast food restaurants. While these changes will involve fewer standardized menu selection purchases, consumers are expected to be more willing to pay higher prices for healthier food selections, which will help drive revenue growth.
This industry is composed of restaurants where patrons pay for quick-service food products before eating. Purchases may be consumed on-site, taken out or delivered. Gross revenue is derived from both franchised and company-owned stores. Franchise fees are not accounted for in total industry revenue. This industry specifically excludes coffee and snack shops. Most of the industry’s establishments also sell beverages, such as water, juice and sodas, but usually not alcohol.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.