Cereal Production in the US - Industry Market Research Report

IBISWorld
July 31, 2014
40 Pages - SKU: IBSS5410964
Countries covered: United States

Cereal Production in the US

Stagnant performance for the Cereal Production industry over the past five years was largely guided by overall economic conditions. As per capita disposable income declined during the recession, more consumers turned to cereal as a healthy and inexpensive breakfast option. Over the five years to 2019, higher disposable income, coupled with the growing number of health-conscious consumers, will push companies to introduce more healthful products or create new cereal lines that will generate more demand.

Operators in this industry acquire raw materials such as corn, wheat, flour, sugar, malt extract and rice that are processed into ready-to-eat and hot cereals. They also purchase raw materials, such as plastic and paperboard containers, from other manufacturers for packaging purposes. The finished breakfast cereals are subsequently sold to grocery wholesalers, retailers and food service providers. Energy, cereal, granola and protein bars are not included in this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.




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