Over the past five years, consumers have experienced steady improvement in disposable income, which has generated greater revenue for entertainment and sports industries through which more performer and athlete contracts can be successfully negotiated. Over the five years to 2016, industry revenue is anticipated to grow. Over the next five years, celebrity and sports agents are anticipated to continue growing in line with prevailing consumer spending on entertainment and sporting industries. Total advertising expenditure is projected to increase as consumer spending rises. In addition, agencies will continue to diversify clientele and represent clients in new media platforms such as video game developing. IBISWorld forecasts that industry revenue will increase over the five-year period.
This industry includes agents and managers who represent or manage creative and performing artists, sports figures, entertainers and public figures. Agents typically focus on finding work for a client and engage in contract negotiation and management for a client, for which they are entitled to a predetermined commission. Managers have a broader role that includes contract negotiation, finding sponsorships and endorsements and other services such as career advice and financial planning.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.