The Cake Decoration Stores industry performed well during the recession, as customers continued to partake in small indulgences like cupcakes. Revenue will continue to rise over the next five years, as cupcake-only stores continue to expand. Additionally, firms will provide products for dietary needs, like gluten-free and vegan cakes and cupcakes, driving demand. Nevertheless, competition will remain high, as the market becomes increasingly saturated and in-store bakeries grow.
Companies within this industry primarily bake cakes and cupcakes on-site and retail the same goods for consumption off-premises. Companies may offer custom cake decoration services for special occasions such as weddings. This industry does not include bakeries that are located in grocery stores and department stores.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.