The future looks bright for the Billboard and Sign Manufacturing industry as consumer spending and confidence improve. Advertising budgets and the corporate profit that drives them have already started to recover, and outdoor advertising expenditure has started to rise. Revenue will continue to grow as clients dedicate an increased amount of corporate profit toward advertising, corporate rebranding and new signage. Additionally, advertisers will continue demanding more digital billboards and digital displays.
This industry manufactures billboards, scoreboards, retail store signage and transit station advertising displays. Products include nonelectric signs, digital billboards, video screens and neon signs. This industry does not include outdoor kiosks, phone booth advertising, bus or taxi advertising and other advertising on street furniture. It also does not include any advertising or displays made from printing paper or paperboard.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.