State of Digital and Interactive Television 2009

This study on the market for digital and interactive television services takes a detailed look at consumer awareness of and interest in interactive TV and its potential to drive digital and satellite penetration to the next level. The survey of cable and satellite subscribers in markets where digital cable is available provides valuable tracking data on how the highly competitive market for digital and interactive services is developing. Awareness, usage of, and perceived value of advanced technologies such as HDTV, DVR, VOD, SVOD and interactive advertising are addressed.

This study on the market for digital and interactive television services takes a detailed look at consumer awareness of and interest in digital TV services, multiplatform content, and interactive TV features and technologies.