State of Cable and Digital Media Multicultural 2012

State of Cable and Digital Media is one of our most well-known multicultural studies. The nation-wide State of Cable survey tracks the service, programming and technology attitudes and behavior of cable/satellite subscribers and non-subscribers. It provides crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global consumers, as well as young millennials. This is THE definitive study about consumers and the pay TV business, often imitated and never replicated. This annual study is a "must read," providing tracking and analysis of current and emerging issues and trends in the delivery of programming and technology to the home.