Annual survey that focuses on the TV, broadband, and mobile video consumption of urban, multicultural consumers, including demand for in-language and culturally relevant content.
Our well-known multicultural study: Crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global consumers, as well as young millennials.
|
- 1) Summary of Research Findings
- 2) Census Highlights
- 3) Penetration of Telecommunication Services
- 3.1 Mutlichannel Services in Urban Homes
- 3.2 Penetration of Digital TV Services in Urban Homes
- 3.3 Internet Services in Urban Homes
- 3.4 Internet Speed that Matches Need and Usage
- 3.5 Telephone Services in Urban Homes
- 3.6 Bundled Services Penetration in Urban Homes
- 3.7 Reported Monthly Spending on Telecommunication Services in Urban Homes
- 4) Future Intentions Regarding Telecommunication Services
- 4.1 Plans Regarding Multichannel TV Services
- 4.2 Potential for Limited Channel TV Package
- 4.3 Likelihood to Cancel Landline Phone Service
- 4.4 Likelihood to Subscribe to Cell Phone Service From Cable Company
- 5) TV Viewing and Programming: Genres Viewed, Premium, In-Language Viewing
- 5.1 Daily TV Viewing in Urban Homes
- 5.2 Frequency of Watching Specific Programming Genres
- 5.3 Premium Channels in Urban Homes
- 5.4 In-Language TV Viewing in Urban Homes
- 6) Usage of Digital TV Services: On Demand, DVR, and HDTV
- 6.1 Usage of Digital TV Services in Urban Homes
- 6.2 Usage of PPV/MOD in Urban Homes
- 6.3 Usage of HD Services in Urban Homes
- 7) Broadband Video: On the Computer, on Handheld Devices and Streamed to the TV
- 7.1 Broadband Video Capability in Urban Homes
- 7.2 Broadband Video Usage in Urban Homes
- 7.3 Channels No Longer Necessary Because They Are Available Online
- 7.4 Interest in Accessing Programming from Multichannel Provider Online in Urban Homes
- 8) Technology Profile
- 9) Language, Origin, and Demographic Profiles
Share this report
Other tasks Free Alert Me service Receive bi-weekly email alerts on new market research Sign Up Today!
|
