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Since 1993, the national State of Cable survey has tracked the service, programming and technology attitudes and behavior of cable/satellite subscribers and non-subscribers. This is THE definitive study about consumers and the pay TV business, often imitated and never replicated. This annual study is a "must read," providing tracking and analysis of current and emerging issues and trends in the delivery of programming and technology to the home.
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- State of Cable and Digital Media 2011 - Background and Methodology
- 1). Summary of Research Findings
- 2). Telecommunication Services in the Home, Bundling, and Monthly Spending
- 2.1 Multichannel, Internet, and Phone Services in the Home
- 2.2 Bundled Services in the Home
- 2.3 Reported Monthly Spending for Telecommunication Services
- 2.4 Internet Speed that Matches Need and Usage
- 2.5 Likelihood to Subscribe to Cell Phone Service from Cable Company
- 2.6 Likelihood to Cancel Landline Phone
- 3). Multichannel Services in the Home: Penetration, TV Configuration, Satisfaction, and Future Intentions
- 3.1 Multichannel and Enhanced Digital Services in the Home
- 3.2 TV Configuration in the Home: Multichannel, DVR, and HD Services
- 3.3 Satisfaction with Multichannel Providers/Services
- 3.4 Future Intentions Regarding Multichannel Services
- 3.5 Potential Limited Channel TV Package: Perception of Channels that Would Have to Be Available
- 4). TV Viewing and Programming: Viewing of Specific Programming Genres
- 5). Usage of and Satisfaction with Enhanced Digital Services: On Demand, DVR, and HD
- 5.1 Usage of Enhanced Digital Services: DVR and OD vs. Live TV
- 5.2 On Demand: Satisfaction
- 5.3 HD: Usage and Satisfaction
- 5.4 Profile of OD, DVR, and HD Users
- 6). Broadband Video: On the Computer, on Handheld Devices, and by Streaming Content to the TV
- 6.1 Broadband Video Capability
- 6.2 Broadband Video Usage
- 6.3 Broadband Video as Percentage of TV Viewing
- 6.4 Channels No Longer Necessary Because They are Available Online
- 6.5 Interest in Accessing Programming from Multichannel Provider Online
- 6.6 Profile of Broadband Video Users
- 7). Profile of Multichannel Subscribers & Non-Subscribers: Technology and Demographics
- 7.1 TV Profile
- 7.2 Premium Subscriptions
- 7.3 Media and Technology in the Home
- 7.4 Demographic Profile
- 8). Appendix
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