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Since 1993, the national State of Cable survey has tracked the service, programming and technology attitudes and behavior of cable/satellite subscribers and non-subscribers. This is THE definitive study about consumers and the pay TV business, often imitated and never replicated. This annual study is a "must read," providing tracking and analysis of current and emerging issues and trends in the delivery of programming and technology to the home.
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- State of Cable and Digital Media 2010 - Background and Methodology
- 1). Summary of Research Findings
- 2). Penetration of Telecommunication Services and Monthly Spending
- 2.1 Penetration of Telecommunication Services: Multichannel, Enhanced
- Digital Services, Internet, and Phone
- 2.2 Reported Monthly Spending: Video, Internet, and Phone
- 2.3 Bundling: Current Penetration
- 3). TV Configuration in the Home
- 3.1 TV Configuration in the Home: Multichannel Services and DVR and HD
- Services
- 4). Satisfaction with Telecommunication Services
- 4.1 Multichannel Ratings
- 5). Impact of the Current Economy on Subscription to Telecommunication Services
- 5.1 Impact of the Current Economy on Subscription to Telecommunication Services
- 5.2 Likelihood to Cancel Home Phone and to Subscribe to Cell Phone Service From Cable Company
- 6). Usage and Satisfaction with Enhanced Digital Services: On Demand, DVR, and HD
- 6.1 Usage of Enhanced Digital Services: DVR and OD vs. Live TV
- 6.2 Satisfaction with Enhanced Digital Services: OD, DVR, HD
- 6.3 Demand for HD Channels
- 6.4 Profile of OD, DVR, and HD Users
- 7). TV Viewing and Programming: Favorite Channels, Viewing of Specific Programming Genres
- 7.1 Favorite TV/Cable Channels
- 7.2 Frequency of Watching Specific Programming Genres
- 8). TV Content on Alternative Platforms: On Computer and on Handheld Devices
- 8.1 Handheld Devices with Video Capability
- 8.2 TV Content Viewing on Alternative Platforms
- 8.3 TV Content Viewing: Hours Watched on Alternative Platforms
- 8.4 Profile of Broadband Video Users
- 9). Profile of Multichannel Subscribers and Non-Subscribers: Technology and Demographics
- 9.1 Technology Profile: TV Profile, Subscription to Specific Premium Channels, and Media and Technology in the Home
- 9.2 Demographic Profile
- 10). Appendix
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