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State of Cable and Broadband Urban Markets X

Horowitz Associates, Inc.
April 22, 2009
88 Pages - SKU: HWTZ2476813

Abstract Table of Contents Search inside this report Related Reports

State of Cable and Broadband Urban Markets X

Our well-known multicultural study: Crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global consumers, as well as young millennials.

Annual survey that focuses on the TV, broadband, and mobile video consumption of urban, multicultural consumers, including demand for in-language and culturally relevant content.

Background and Methodology
Section 1. Summary of Research Findings
Section 2. The Market for Telecommunication Services: Penetration, Monthly Spending, and Satisfaction Ratings: 2.1 Multichannel Services in Urban Homes; 2.2 Internet Services in Urban Homes; 2.3 Internet Services in Urban Homes: Usage; 2.4 Telephone Services in Urban Homes; 2.5 Reported Monthly Spending on Telecommunication Services in Urban Homes; 2.6 Bundled Services Penetration in Urban Homes; 2.7 Bundled Services Penetration in Urban Homes: Potential
Section 3. TV Configuration in the Home: 3.1 TV Configuration in Urban Homes
Section 4. Impact of the Current Economy on Subscription to Telecommunication Services: 4.1 Impact of the Current Economy on Subscription to Telecommunications Services in Urban Homes; 4.2 Likelihood to Cancel Landline in Urban Homes
Section 5. The Government Digital Mandate: Awareness and Intentions: 5.1 The 2009 Government Digital Mandate: Awareness in Urban Homes; 5.2 The 2009 Government Digital Mandate: Urban Homes Impacted; 5.3 The 2009 Government Digital Mandate: Plans in Urban Homes
Section 6. Penetration and Usage of Digital TV Services: On Demand, DVR, and HDTV: 6.1 Penetration of Digital TV Services in Urban Homes; 6.2 Usage of Digital TV Services in Urban Homes; Section 7. Interest in Interactive Advertising and Communications through the TV; 7.1 Interest in ITV Features in Urban Homes
Section 8. Programming: Premium, Favorite Channels, Genres Viewed, Specialty Tiers and In-Language Viewing: 8.1 Daily TV Viewing in Urban Homes; 8.2 Premium Channels in Urban Homes; 8.3 Favorite TV Channels in Urban Homes; 8.4 Frequency of Watching Specific Program Genres in Urban Homes; 8.5 Usage of PPV/MOD in Urban Homes; 8.6 Subscription to In-Language Programming in Urban Homes; 8.7 Incidence of Watching TV Programs in Other Languages and from Other Countries in Urban Homes; 8.8 Usage of SAP
Section 9. Penetration of Portable Devices and Usage of Broadband Video: Online and on Handheld Devices: 9.1 Ownership of Handheld Devices in Urban Homes; 9.2 Incidence of Accessing the Internet on Handheld Devices in Urban Homes; 9.3 Incidence of Watching Video Online or on Handheld Devices in Urban Homes
Section 10. Technology Profile: 10.1 Ownership of Electronic Devices in Urban Homes
Section 11. Language, Origin, and Demographic Profiles: 11.1 Ethnic Composition in Urban Markets; 11.2 Language in Urban Markets; 11.3 Key Demographics of Urban Consumers; 11.4 Demographic Profiles: Profiles of White/Non-Hispanics, Blacks, Hispanics, and Asians; 11.5 Summary Demographic Profile

State of Cable and Broadband Urban Markets X

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