State of Cable and Broadband 2009

Horowitz Associates, Inc.
March 1, 2009
108 Pages - SKU: HWTZ2476811
License type:
State of Cable and Broadband 2009

 

Since 1993, the national State of Cable survey has tracked the service, programming and technology attitudes and behavior of cable/satellite subscribers and non-subscribers. This is THE definitive study about consumers and the pay TV business, often imitated and never replicated. New in 2009: The impact of the difficult economy on consumers’ attitudes and behaviors towards home entertainment as well as the marketing impact of bundling and pricing strategies. This annual study is a "must read," providing tracking and analysis of current and emerging issues and trends in the delivery of programming and technology to the home.

The national State of Cable survey tracks the service, programming and technology attitudes and behavior of cable/satellite subscribers and non-subscribers.



 

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