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The Multiplatform Content & Services: Multicultural 2010 report takes an in-depth look at usage of broadband-enabled content and services, with a focus on the consumption of branded, television content online among African American, Hispanic and Asian high speed Internet users. The report also covers usage of mobile devices, including cell phones/ Smartphones/PDAs, iPods, and PSPs to access broadband and video content on the go among multicultural audiences. This year, we have added a section about 3D technology (including exposure and interest).
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- Multiplatform Content and Services 2010 - Background and Methodology
- 1). Summary of Research Findings
- 2). Internet Access at Home and on Other Devices/Locations, and Usage
- 2.1 Internet Access at Home
- 2.2 Internet Access on Other Devices/Locations
- 2.3 Internet Usage: Average Number of Weekly Hours
- 2.4 Internet Usage: Frequency of Specific Usage
- 2.5 Owning Personal Websites and Blogs
- 3). Viewing TV Content on the Computer and Mobile Platforms
- 3.1 Ownership of Mobile Platforms with Video Capability
- 3.2 Viewing of TV Content on Alternative Platforms
- 3.3 Types of TV Content Viewed on the Computer
- 3.4 Types of TV Content Viewed on Handheld Devices
- 3.5 Circumstances of Watching TV Content on Handheld Devices
- 4). Watching TV Content on TV Set Using Alternatives to Multichannel Subscription
- 4.1 Penetration and Usage of Alternative Services/Devices to Watch TV Content on TV Without Multichannel Subscription
- 4.2 Usage of Alternative Devices for Watching TV Content on TV Set Other than Multichannel Services
- 5). The Impact of Alternative Platforms on TV Viewing and Subscription
- 5.1 Viewing on TV Sets vs. Alternative Platforms
- 5.2 The Impact of Alternative Platforms on TV Subscription
- 5.3 The Impact of Online Video Subscription Services on TV Subscription
- 6). Interest in Internet Features on the TV
- 6.1 Potential Use of Internet Services/Functions on TV Set
- 7). 3D Technology: Exposure and Interest
- 7.1 Incidence of 3D Exposure
- 7.2 Penetration of 3D TV Sets and Interest
- 8). Television, Telephone, and Technology Profile of Internet Users
- 8.1 Television Profile: Multichannel TV Services
- 8.2 Television Profile: TV Hardware in the Home
- 8.3 Television Profile: Genres Watched
- 8.4 Telephone Profile: Telephone Services
- 8.5 Telephone Profile: Plans for Canceling Landline
- 8.6 Handheld and Technology Profile
- 9). Demographic Profile of Multicultural Internet Users
- 8.1 Demographic Profile
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