Multiplatform Content and Services 2011

The Multiplatform Content & Services study investigates what consumers are thinking and doing with regard to new technology. The report takes an in-depth look at usage of broadband-enabled content and services, with a focus on the consumption of branded, television content online. The report also covers usage of mobile devices, including cell phones/ Smartphones/PDAs, iPads/other tablets, iPods, and PSPs to access broadband and video content on the go. This year’s data are compared to previous years to give a complete picture of how these technologies and their usage track over time. The survey was conducted online among a sample of 845 broadband Internet users 18+ across the entire United States, with an additional sample of 201 broadband Internet users ages 15-17; for a total sample of 1,046 broadband Internet users 15+.