| The Multiplatform Content & Services study investigates what consumers are thinking and doing with regard to new technology. The report takes an in-depth look at usage of broadband-enabled content and services, with a focus on the consumption of branded, television content online. The report also covers usage of mobile devices, including cell phones/ Smartphones/PDAs, iPads/other tablets, iPods, and PSPs to access broadband and video content on the go. This year’s data are compared to previous years to give a complete picture of how these technologies and their usage track over time. The survey was conducted online among a sample of 845 broadband Internet users 18+ across the entire United States, with an additional sample of 201 broadband Internet users ages 15-17; for a total sample of 1,046 broadband Internet users 15+.
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- 1). Summary of Research Findings
- 2). Broadband Internet: Access and Usage
- 2.1 Type of Broadband Internet Access
- 2.2 High Speed Internet Access at Home
- 2.3 Liklihood to Cancel High Speed Internet Service at Home
- 2.4 Internet Usage: Average Number of Daily Hours
- 2.5 Internet Usage: Frequency of Specific Usage
- 3). Broadband TV Content: Access, Usage, and Circumstances
- 3.1 Broadband Video Capability
- 3.2 Broadband TV Content Usage
- 3.3 Broadband TV Content Usage: Hours and Percentage of TV Viewing
- 3.4 Viewing on TV Sets vs. Alternative Platforms
- 3.5 Circumstances for Viewing TV Content on Handheld Devices
- 3.6 Broadband TV Content Viewing on Handheld Devices and Laptops: In Home vs. Out of Home
- 3.7 Interest in “TV Everywhere”
- 4). Broadband TV Content: Impact on Multichannel Subscription
- 8.1 Broadband TV Content: Impact on Multichannel Subscription
- 8.2 Broadband TV Content: Impact on Premium Channel Subscription
- 5). Programming: TV Content Viewed by Device - TV, Computer, Handheld
- 5.1 Frequency of Viewing Specific Types of Videos on Any Device
- 5.2 Types of TV Content Viewed by Device
- 5.3 Web Sites/Services Used to Watch TV Content on the Computer - Unaided
- 5.4 Web Sites/Services Used to Watch TV Content on the Handheld Devices - Unaided
- 6). Technology and Subscription Profile of Broadband Internet Users
- 6.1 Technology Profile: Connection to Technology
- 6.2 Technology Profile: Connection to the iPad
- 6.3 Television Profile: TV Hardware in the Home
- 6.4 Television Profile: Multichannel TV Services
- 6.5 Television Profile: Netflix and Hulu Plus Subscription
- 6.6 Telephone Profile: Telephone Services
- 6.7 Telephone Profile: Plans for Canceling Landline
- 7). Demographic Profile of Broadband Internet Users
- 7.1 Demographic Profile
- 8). Appendix
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