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| In this report you will find everything you need to know about News, Movie, Drama Series, Comedy/Sitcom, Sports, Documentaries/Nature Show, How-to-Show, Reality Show, Chlidrens Prgramming, Talk Show, Game Show, Music Programming, Womens Programming and Soap Opera Viewers. |
Additional Information
FOCUS: VIEWERS Background and Methodology
FOCUS: VIEWERS provides a profile of viewers* for each of the following programming genres:
* Viewers are defined as watching the specific programming genre at least once a week.
Genres
% of Heads of Households Who are Viewers
Sample Size
Slides
News
88%
875
6-25
Movies
64%
623
26-46
Drama Series
62%
619
47-59
Comedy Programs/Sitcoms
58%
588
60-79
Sports
57%
562
80-101
Documentaries/Nature Shows
56%
563
102-114
How-To Shows
49%
476
115-134
Reality Shows
40%
397
135-154
Children’s Programs
33%
329
155-175
Talk Shows
31%
301
176-188
Game Shows
31%
307
189-201
Music Programming
27%
265
202-214
Programs Oriented to Women
25%
240
215-227
Soap Operas
12%
124
228-241
Who They Are, What They Do & Their Perspectives
Most (88%) heads of households watch news programs weekly. As shown on the slides that follow…
Their favorite channels are: ABC, NBC, Fox, CBS, History Channel, Discovery, and ESPN;
94% of high speed Internet users who are news viewers get local and national news online and 87% international news;
14% watch TV content on alternative platforms monthly;
67% of news viewers who watch TV content online watch news video segments online;
31% of news viewers who watch TV content on handheld devices watch news video segments on these devices.
