FOCUS: Latino XIHorowitz Associates, Inc.
October 20, 2011
107 Pages - SKU: HWTZ6694316
Additional InformationThis year FOCUS: Latino XI is a two-part study. Part 1: Penetration of video, data, and voice services in the home, usage and demand for TV programming, and usage of digital/interactive features and media in the home. The data for Part 1 comes from State of Cable & Digital Media - Multicultural 2011. The interviews were conducted by bilingual interviewers, using the respondent’s language of preference. Part 2: Broadband and multiplatform technologies, focuses on the web profiles of Hispanic Internet users and on TV/video content watched on alternative platforms. The data for Part 2 comes from Multiplatform Content and Services - Multicultural. All surveys are conducted in English.
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