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Additional Information
This year FOCUS: Latino XI is a two-part study. Part 1: Penetration of video, data, and voice services in the home, usage and demand for TV programming, and usage of digital/interactive features and media in the home. The data for Part 1 comes from State of Cable & Digital Media - Multicultural 2011. The interviews were conducted by bilingual interviewers, using the respondent’s language of preference. Part 2: Broadband and multiplatform technologies, focuses on the web profiles of Hispanic Internet users and on TV/video content watched on alternative platforms. The data for Part 2 comes from Multiplatform Content and Services - Multicultural. All surveys are conducted in English.More Hispanic Market reports by Horowitz Associates, Inc.
FOCUS: Latino 2012 by Horowitz Associates, Inc.
Our best-selling study on the Hispanic market: This study analyzes the attitudes, interest, and likely purchase behavior of English-oriented, Bilingual and Spanish-dominant Latino households for ...
State of Cable and Digital Media 2012 Multicultural Edition by Horowitz Associates, Inc.
Our well-known multicultural study: Crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global ...
State of Cable and Digital Media Multicultural 2012 by Horowitz Associates, Inc.
State of Cable and Digital Media is one of our most well-known multicultural studies. The nation-wide State of Cable survey tracks the service, programming ...
State of Cable and Digital Media Multicultural 2011 by Horowitz Associates, Inc.
See all reports like this >>Annual survey that focuses on the TV, broadband, and mobile video consumption of urban, multicultural consumers, including demand for in-language and culturally relevant content.
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