FOCUS: Latino XHorowitz Associates, Inc.
May 1, 2010
91 Pages - SKU: HWTZ2690826
Additional InformationThis year FOCUS: Latino X is a two-part study.
Part 1: Penetration of video, data, and voice services in the home, usage and demand for TV programming, and usage of digital/interactive features and media in the home.
The data for Part 1 comes from State of Cable & Digital Media - Multicultural 2010: 600 telephone interviews conducted in January/February 2010 among Hispanic heads of household in urban markets (where the majority of Hispanics in the U.S. live).
The interviews were conducted by bilingual interviewers, using the respondent’s language of preference (46% of the interviews were conducted in Spanish and 54% in English).
Part 2, (to be released in September 2010): Broadband and multiplatform technologies. Focuses on the web profiles of Hispanic Internet users and on TV/video content watched on alternative platforms. The data for Part 2 comes from Multiplatform Content and Services - Multicultural 2010: 350+/- online surveys among Hispanic Internet users in the U.S. ages 15+; to be conducted in the summer of 2010.
All surveys are conducted in English.
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