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The FOCUS: On Demand 2009 report covers subscription to On Demand services, usage of and satisfaction with On Demand menus, and provides a profile of On Demand users.
Focus on the penetration and usage of On Demand services.
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- Background
- Section 1. Penetration of On Demand Services
- 1.1 Subscription to On Demand services
- 1.2 Subscription to On Demand services over the years
- 1.3 Specific premium On Demand channels have at home - Pay and Non-pay
- Section 2. Usage of On Demand Services
- 2.1 Frequency of using On Demand services
- 2.2 Live vs. scheduled TV viewing: Percent of TV time spent watching live TV vs. DVRed programs, and On Demand programming
- 2.3 Satisfaction with On Demand services
- 2.4 Incidence of ordering movies On Demand
- Section 3. Content: Viewing on TV Sets and on Alternative Platforms
- 3.1 Types of channels/programs watched On Demand
- 3.2 Perception of new ways of watching TV
- Section 4. Content: Deciding What to Watch
- 4.1 What On Demand users tend to do when they first sit down to watch TV
- 4.2 TV programming sources On Demand users tend to use
- Section 5. Profile of On Demand Users
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