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Broadband Content and Services has the latest data on consumers and the market for mobile and broadband video! This study addresses pressing issues about consumers’ usage of and demand for Broadband enabled content and services. From the content provider’s perspective, this study reveals what kind of content online consumers are using, what content they want more of, and what they are willing to pay for premium broadband services, with a focus on branded television content online. From the provider’s perspective the survey delves into the marketing of Broadband services. This edition covers today’s hottest topics— portable and cross-platform broadband video (cell phones, iPods, PDAs, and PSPs). The study includes a multicultural sample.
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- Broadband Content & Services 2009 - Background and Methodology
- 1) Summary of Research Findings
- 2) Internet Profile: Current, Former, and Potential Home Internet Subscription, Satisfaction with Home Internet Service, and Internet Access on Other Devices/in Other Locations
- 2.1 Internet Profile - Topics Covered
- 2.2 Current subscription
- 2.3 Former subscription
- 2.4 Potential subscription
- 2.5 Satisfaction
- 2.6 Reported monthly spending
- 2.7 Other locations/devices with Internet access
- 3) Internet Usage
- 3.1 Internet Usage - Topics Covered
- 3.2 Average Number of Weekly Hours
- 3.3 Frequency of specific usage - I.C.E.
- 3.4 Owning personal website or blog
- 4) Broadband/Mobile TV Content Viewing - Online and on Handheld Devices
- 4.1 Broadband/Mobile TV Content Viewing - Topics Covered
- 4.2 Video capability on handheld devices
- 4.3 Viewing online and on handheld devices
- 5) Broadband TV Content/Video Viewed on Computer
- 5.1 Broadband TV Content/Video on Computer - Topics Covered
- 5.2 Frequency of watching
- 5.3 Web sites used for video content
- 5.4 Circumstances for viewing TV shows
- 6) Mobile TV Content/Video: Current Usage and Potential Subscription
- 6.1 Mobile TV Content/Video - Topics Covered
- 6.2 Types of TV content watched
- 6.3 Circumstances for watching
- 6.4 The market for mobile TV
- 7) Profile of Internet Users: Television, Telephone, Technology, and Demographic Profiles
- 7.1 Profile of Internet Users - Topics Covered
- 7.2 Multichannel TV services
- 7.3 TV hardware in the home
- 7.4 Programming genres watched
- 7.5 Platforms used for watching movies
- 7.6 Telephone services
- 7.7 Plans for canceling landline
- 7.8 Technology ownership
- 7.9 Top handheld applications used
- 7.10 Demographic profile
- 8) Profile of Internet Users by Ethnicity
- 9) Appendix
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