Broadband Content and Services 2008

This study addresses pressing issues about consumers’ usage of and demand for Broadband enabled content and services. From the content provider’s perspective, this study reveals what kind of content online consumers are using, what content they want more of, and what they are willing to pay for premium broadband services, with a focus on branded television content online. From the provider’s perspective the survey delves into the marketing of Broadband services. This edition covers today’s hottest topics—portable and cross-platform broadband video (cell phones, iPods, PDAs, and PSPs), and includes a multicultural sample.

This report takes an in-depth look at usage of and demand for broadband-enabled content and services, with a focus on the consumption of branded, television content online and on handheld devices.